Pacific Rim weekend box office

BEHIND THE WEEKEND BOX OFFICE – 8/18/13

OPENINGS: If a movie like THE BUTLER (Weinstein) can make back most of its production cost in a single weekend (and The Help did the same 2 years ago), why aren’t there more movies like The Butler? The answer i...

by Mitch Salem

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BEHIND THE WEEKEND BOX OFFICE – 7/14/13

OPENINGS: Despite the strong weekend, it’s a bit troubling that GROWN UPS 2 (Sony) fell 11% on Saturday (the original Grown Ups rose 2% on its 2d day), suggesting frontloading and less than great word of mouth. ...

by Mitch Salem

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BEHIND THE WEEKEND BOX OFFICE – 7/21/13

OPENINGS: THE CONJURING (Warners) behaved like a horror movie on Saturday, falling 18% despite the great reviews and exit polls, but that didn’t stand in the way of its estimated huge $41.5M weekend. That made ...

by Mitch Salem

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BEHIND THE WEEKEND BOX OFFICE – 7/28/13

OPENINGS: Two smart studio decisions bailed out what could have been a scary opening weekend for THE WOLVERINE (20th). Fox kept the budget relatively low for its expensive genre, just $250M or so including worldwid...

by Mitch Salem

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BEHIND THE WEEKEND BOX OFFICE – 8/4/13

OPENINGS: With a $27.4M start, 2 GUNS (Universal) is probably headed for $85M in the US, a fair if unexciting return for a movie that claims to have (post-tax credits) a $61M production budget. With Universal taking ...

by Mitch Salem

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BEHIND THE WEEKEND BOX OFFICE – 8/11/13

Here’s an instructive piece of box office math, courtesy of Disney and The Lone Ranger. Ranger cost (including worldwide marketing) about $350M all told, and it’s going to have global theatrical revenues of...

by Mitch Salem

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BEHIND THE WEEKEND BOX OFFICE – 8/18/13

BEHIND THE WEEKEND BOX OFFICE – 7/14/13

BEHIND THE WEEKEND BOX OFFICE – 7/21/13

BEHIND THE WEEKEND BOX OFFICE – 7/28/13

BEHIND THE WEEKEND BOX OFFICE – 8/4/13

BEHIND THE WEEKEND BOX OFFICE – 8/11/13

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