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THE SKED: Thursday Ratings – Network Scorecard – 10/13/11

> On a rare night this week not affected by baseball, a mixed set of results for the networks. NBC:  The strategy of double-pumping WHITNEY and PRIME SUSPECT with repeat episodes on Mondays and Wednesdays in order to expos...
by Mitch Salem
 
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Articles

The Sked: PROMO WATCH — Update through February 23

>GCB and the Oscars are the big bets for ABC in recent days, while NBC continues to make an extraordinary push for Awake.  CBS is hoping to take Person of Interest to another level, and FOX just doesn’t seem to be ma...
by Mitch Salem
 
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The Sked: THURSDAY RATINGS May 17 — Fully Updated and Corrected

FOX won again last night, the final Thursday of the May Sweep.  An uptick in American Idol was partially erased by a downtick in Touch.  CBS was mostly original last night, although the key contributor (Big Bang Theory) wa...
by Mitch Metcalf
 
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The Sked

The Sked: PROMO WATCH — Through Tuesday October 18

>On NBC, Grimm is now the network’s #1 promo priority, based on our sampling of programming over the past week.  Up All Night, which received almost a full minute of promo time in Parenthood last night, mov...
by Mitch Salem
 
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Reviews

THE SKED SEASON FINALE REVIEW: “Chicago Fire”

  NBC is all-in on CHICAGO FIRE.  Not only has it given the show a plum spot for the fall on Tuesdays with The Voice as its lead-in, it’s ordered a police-oriented spin-off for midseason.  All this enthusiasm is a ...
by Mitch Salem
 
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Articles

THE SKED’S THURSDAY NETWORK SCORECARD – 2/23/12

> Ow, says FOX.  See FOX say Ow. FOX:  AMERICAN IDOL‘s 4.4 rating was its lowest since the show began as a summer series 10 years ago.  That was down 14% from last week, 38% from the first hour of last year...
by Mitch Salem
 
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THE SKED THURSDAY NETWORK SCORECARD – 7/5/12

There was plenty of original programming available on Thursday, but viewers wanted only one familiar friend. CBS:  Back-to-back reruns of THE BIG BANG THEORY were the highest rated shows of the night, with 2.1 and 2.4 ratings&...
by Mitch Salem
 
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Articles

THE SKED: Thursday Ratings – Network Scorecard – 10/20/11

> On a night when atypical competition should have made for some shuffling in the numbers, the news was that there wasn’t much at all. ABC:  The network had to be hoping that with a repeat Office on NBC and the male-...
by Mitch Salem
 
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Articles

The Sked: PROMO WATCH — Update through March 1

>The most recent Promo Watch numbers are based on prime time broadcast network programming between February 16 and March 1, with about 16 hours of programming sampled for each network over that period.  (Click “read ...
by Mitch Metcalf
 
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THE SKED: New Fall Show On-Air Promotion — Update through Sep 11

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about seven weeks since mid-July, the networks’ promotional priorities are summarized below....
by Mitch Salem
 
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THE SKED: CBS Fall Premiere Dates

  As befits the most traditional of the broadcast networks, CBS will launch almost all of its Fall 2012 premieres during Fall Premiere week, Sept. 24-30: Wed Sept 19 8PM:          SURVIVOR Mon Sept 24 8PM:    ...
by Mitch Salem
 
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Articles

THE SKED: CBS and Its Unforgettable Back Orders of Interest

> It was a good day for most of the bubble shows on the CBS schedule, as the network handed out back-orders to UNFORGETTABLE and PERSON OF INTEREST (joining 2 Broke Girls).  Neither of these shows are performing very impre...
by Mitch Salem
 
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Articles

THE SKED THURSDAY NETWORK SCORECARD – 3/8/12

> AWAKE is getting sleepy. NBC:  A 20% drop from a series premiere isn’t ordinarily anything shocking or particularly worrisome.  But when you start with a 2.0 the way AWAKE did, that leaves you with a 1.6 in We...
by Mitch Salem
 
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Articles

THE SKED NIELSENWAR CHRONICLES – Thursday

  There was a time, not that many years ago, when Thursday was the night that network television was all about.  Fueled by the enormous amounts movie studios spend to promote their openings the next day, the night was stu...
by Mitch Salem
 
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Articles

THE SKED: Thursday Ratings – Network Scorecard – 11/3/11

> With baseball out of the way, last night was a picture of what a “typical” Thursday will look like. FOX:  The return of BONES was a very healthy 0.6 higher than its season premiere last year (when it was in t...
by Mitch Salem
 
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