>On NBC, Grimm is now the network’s #1 promo priority, based on our sampling of programming over the past week. Up All Night, which received almost a full minute of promo time in Parenthood last night, moved into the #2 position on the priority list (from #3). The network really has been pushing tonight’s Up All Night episode flashing back to the birth of the baby — so they have to expect some bump in the rating for the show. Although it was promoted last night in Parenthood with a 15-second spot, Prime Suspect fell to the #3 priority position. (Remember, our weekly tally of promo time is a rolling total — the :15 for Prime Suspect last night goes into the total but the :35 the show received last Tuesday drops out of the total, for a net decline.)
CBS supported Person of Interest and Unforgettable with 50 seconds of promo time each inside NCIS: Los Angeles last night. The two first-year dramas are now tied for the top spot in the promo priority chart. The network promoted nine other shows in the same hour (with mostly :10s and :15s), primarily reminder spots for veteran series.
Over the last week, Man Up! has received 160 promo-seconds in our sampling of ABC shows, followed by 120 each for Revenge and Once Upon a Time. Now that Man Up! has premiered, look for Once Upon a Time to take the top spot very quickly, perhaps as soon as tomorrow’s report. ABC has been very methodical and disciplined as it has launched its new shows sequentially.
Last night’s X Factor included 30 seconds for the new Sunday animated comedy, Allen Gregory, which is now kind of a middling priority on the list, but look for FOX to push the show harder during the World Series, which starts tonight.
To make the chart easier to read at a glance, there is now a “Cliffs Notes” version below that just lists the top four priorities for each network, making it easier to compare each network to the other. For greater detail, the chart at the bottom lists all shows each network has promoted in the last week in case you are interested in finding a particular series.
ON-AIR PROMOTION PRIORITIES
TOP FOUR SHOWS EACH NETWORK
Over the Last Seven Days
(# of promo-seconds)
Dates sampled: October 12-13 & 16-18, 2011
ABC
Man Up! 160
Revenge 120
Once Upon a Time 120
Pan Am 95
CBS
Person of Interest 110
Unforgettable 110
Big Bang Theory 80
Good Wife 70
NBC
Grimm 130
Up All Night 115
Prime Suspect 90
L&O: SVU 60
FOX
MLB Postseason 100
Bones 90
Terra Nova 60
Allen Gregory 55
ON-AIR PROMOTION PRIORITIES
Over the Last Seven Days
ALL SHOWS PROMOTED
(# of promo-seconds)
Dates sampled: October 12-13 & 16-18, 2011
ABC
Man Up! 160
Revenge 120
Once Upon a Time 120
Pan Am 95
Happy Endings 80
Desperate Hswvs 65
Castle 45
Last Man Standing 40
Suburgatory 30
Grey’s Anatomy 30
Dancing…Stars 25
Modern Family 25
Extreme Mak. Home 20
The Middle 20
20/20 15
The Chew 05
CBS
Person of Interest 110
Unforgettable 110
Big Bang Theory 80
Good Wife 70
Amazing Race 60
Survivor 60
Rules Engagement 55
CSI 45
A Gifted Man 40
The Mentalist 40
Blue Bloods 40
NCIS: LA 40
Hawaii Five-O 40
NCIS 35
Criminal Minds 35
CSI: Miami 30
Late Show 30
CSI: New York 20
Two Half Men 20
The Talk 20
CBS News 20
2 Broke Girls 20
Mike & Molly 10
NFL on CBS 10
How I Met Mother 10
NBC
Grimm 130
Up All Night 115
Prime Suspect 90
L&O: SVU 60
Whitney 45
Rock Center 45
The Office 40
Parenthood 30
Biggest Loser 30
Harry’s Law 30
Leno/Fallon 30
Sunday Night FB 25
Chuck 15
Community 10
FOX
MLB Postseason 100
Bones 90
Terra Nova 60
Allen Gregory 55
The X Factor 50
Kitchen Nightmares 50
House 25
Fringe 25
Glee 20
The Simpsons 15
NFL on FOX 10
Programs Sampled
Tue Oct 18 2011: Last Man Standing, Man Up!, NCIS: Los Angeles, Parenthood, 8-9 pm portion of The X Factor
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