promotion | Showbuzz Daily

THE SKED: Summer Ratings Update & Late Summer Marketing

>At the midpoint of the summer, the four major broadcast networks are moving closer together each week. NBC had been dominating earlier in the summer, but with the departure of The Voice and to some extent the NHL Pl...

by Mitch Metcalf

Full Story »

The Sked: PROMO WATCH — Of Valentine’s Day and The Voice

>With four days of mid-season promo monitoring under our belts (Monday-Thursday), the top five (or so) priorities for each broadcast network are listed in the table below. ABC spent the bulk of its promotional time suppor...

by Mitch Salem

Full Story »

THE SKED: New Fall Show On-Air Promotion — September 6 Update

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about seven weeks since mid-July, the networks’ promotional priorities are summarized below....

by Mitch Salem

Full Story »

The Sked: PROMO WATCH — through Thursday October 20

> With its schedule in the #1 position and no new shows to launch, CBS had plenty of time to maintain its current schedule and celebrate the 60th anniversary of the CBS Eye logo throughout the night with brief montages of The E...

by Mitch Salem

Full Story »

THE SKED: New Fall Show On-Air Promotion — July 26 Update

>With about one week of network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating), each network’s marketing strategies are starting to emerge. FOX is putting its chips on X...

by Mitch Salem

Full Story »

The Sked: PROMO WATCH — Update through February 19

>Over halfway through the February ratings sweep, the broadcast networks continue to exhibit very different strategies in allocating their precious on-air promotion time to market and launch new programs as well as supporting t...

by Mitch Salem

Full Story »

The Sked: PROMO WATCH — Starting to Prepare for the Summer

>The most recent Promo Watch numbers are based on prime time broadcast network programming between April 10 and April 16, with about 8 hours of programming sampled for each network over that period. (Click “read mor...

by Mitch Salem

Full Story »

The Sked: PROMO WATCH Changing Time Periods

>ShowBuzzDaily’s PROMO WATCH, our weekly look at how the networks spend their precious resource of on-air promotion time, will move to Wednesdays starting next week. This will give us a better chance to see how each...

by Mitch Salem

Full Story »

The Sked: PROMO WATCH — Through Monday October 17

>On ABC, Man Up!, Revenge and Once Upon a Time are now the top three on-air promotion priorities over the past week. Of course, Man Up! and Once Upon premiere this week, and ABC is clearly standing behind Revenge, which h...

by Mitch Salem

Full Story »

The Sked: PROMO WATCH — NBC’s Super Bowl Sunday

>Before we take a look at NBC’s promo activity in the extravaganza that is the Super Bowl, let’s review our forecast of the game itself. We aim for precision in our predictions at ShowBuzzDaily, and while both...

by Mitch Salem

Full Story »

The Sked: PROMO WATCH — through Wednesday October 26

>Grimm is now up to 240 promo seconds over the last week, and the return of Chuck has worked its way up to 75 seconds. Now, NBC has to hold its breath that Texas wins tonight and ends the World Series. Otherwise, th...

by Mitch Salem

Full Story »

The Sked: PROMO WATCH — through March 8

>The most recent Promo Watch numbers are based on prime time broadcast network programming between March 4 and March 8, with about 10 hours of programming sampled for each network over that period. (Click “read more...

by Mitch Salem

Full Story »

THE SKED: New Fall Show On-Air Promotion — Update through August 11

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about four weeks since mid-July, the networks’ promotional priorities are summarized below. ...

by Mitch Salem

Full Story »

The Sked: PROMO WATCH — Huge Scandal Promotion Lures Few Viewers

>The most recent Promo Watch numbers are based on prime time broadcast network programming between April 2 and April 8, with about 8 hours of programming sampled for each network over that period. (Click “read more&...

by Mitch Salem

Full Story »

The Sked: PROMO WATCH — Update through Sunday October 16

>CBS promoted an incredible 18 different programs inside 60 Minutes Sunday night, with an average 15 seconds per promo. With Andy Rooney out of the program, the network has more promo time in the hour until they reformat ...

by Mitch Salem

Full Story »

Page 1 of 312 3

THE SKED: Summer Ratings Update & Late Summer Marketing

The Sked: PROMO WATCH — Of Valentine’s Day and The Voice

THE SKED: New Fall Show On-Air Promotion — September 6 Update

The Sked: PROMO WATCH — through Thursday October 20

THE SKED: New Fall Show On-Air Promotion — July 26 Update

The Sked: PROMO WATCH — Update through February 19

The Sked: PROMO WATCH — Starting to Prepare for the Summer

The Sked: PROMO WATCH Changing Time Periods

The Sked: PROMO WATCH — Through Monday October 17

The Sked: PROMO WATCH — NBC’s Super Bowl Sunday

The Sked: PROMO WATCH — through Wednesday October 26

The Sked: PROMO WATCH — through March 8

THE SKED: New Fall Show On-Air Promotion — Update through August 11

The Sked: PROMO WATCH — Huge Scandal Promotion Lures Few Viewers

The Sked: PROMO WATCH — Update through Sunday October 16

Search

Archive

Newsletter Sign-up