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THE SKED: New Fall Show On-Air Promotion — August 29 Update

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about six weeks since mid-July, the networks’ promotional priorities are summarized below. There ...
by Mitch Salem
 
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THE SKED: Summer Ratings Update & Late Summer Marketing

>At the midpoint of the summer, the four major broadcast networks are moving closer together each week.  NBC had been dominating earlier in the summer, but with the departure of The Voice and to some extent the NHL Pl...
by Mitch Metcalf
 
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THE SKED: New Fall Show On-Air Promotion — Update through August 8

>With network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating) for about three weeks since mid-July, the networks’ promotional priorities are summarized below. FOX continu...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — September 6 Update

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about seven weeks since mid-July, the networks’ promotional priorities are summarized below....
by Mitch Salem
 
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The Sked

Coming Soon: ShowBuzzDaily Promo Watch Returns

>Starting Tuesday, ShowBuzzDaily’s Promo Watch will return on a regular basis.  Kicking off with Monday night’s broadcast network programming we will sample roughly an hour a night per network and keep a runnin...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH

>NBC used its 9:30 half hour to keep hammering away at the debut of Smash, coming up at long last in mere minutes.  The network devoted 90 seconds — one 30-second spot and one 60-second spot — in a half hour wh...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH

>The most recent Promo Watch numbers are based on prime time broadcast network programming between April 18 and April 24, with about 8 hours of programming sampled for each network over that period.  (Click “read mor...
by Mitch Salem
 
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The Sked: PROMO WATCH — Update through Sunday October 16

>CBS promoted an incredible 18 different programs inside 60 Minutes Sunday night, with an average 15 seconds per promo.  With Andy Rooney out of the program, the network has more promo time in the hour until they reformat ...
by Mitch Salem
 
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The Sked: PROMO WATCH — Of Valentine’s Day and The Voice

>With four days of mid-season promo monitoring under our belts (Monday-Thursday), the top five (or so) priorities for each broadcast network are listed in the table below.  ABC spent the bulk of its promotional time suppor...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — Update through August 11

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about four weeks since mid-July, the networks’ promotional priorities are summarized below. ...
by Mitch Salem
 
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Promo Watch NEW FALL SHOW PROMOTION — 666 Park Avenue and Nashville Jump to an Early Lead

Promo Watch begins and so far ABC’s 666 Park Avenue and Nashville stand out so far (thanks to a solid assist from the NBA). With the arrival of summer, it is time for the broadcast networks to get busy rolling out their m...
by Mitch Metcalf
 
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The Sked: PROMO WATCH — Through Monday October 17

>On ABC, Man Up!, Revenge and Once Upon a Time are now the top three on-air promotion priorities over the past week.  Of course, Man Up! and Once Upon premiere this week, and ABC is clearly standing behind Revenge, which h...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — Update through February 19

>Over halfway through the February ratings sweep, the broadcast networks continue to exhibit very different strategies in allocating their precious on-air promotion time to market and launch new programs as well as supporting t...
by Mitch Salem
 
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Articles

THE SKED: New Fall Show On-Air Promotion — August 23 Update

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about four weeks since mid-July, the networks’ promotional priorities are summarized below. ...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — Through Tuesday October 18

>On NBC, Grimm is now the network’s #1 promo priority, based on our sampling of programming over the past week.  Up All Night, which received almost a full minute of promo time in Parenthood last night, mov...
by Mitch Salem
 
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