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THE SKED: Summer Ratings Update & Late Summer Marketing

>At the midpoint of the summer, the four major broadcast networks are moving closer together each week.  NBC had been dominating earlier in the summer, but with the departure of The Voice and to some extent the NHL Pl...
by Mitch Metcalf
 
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THE SKED: New Fall Show On-Air Promotion — August 29 Update

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about six weeks since mid-July, the networks’ promotional priorities are summarized below. There ...
by Mitch Salem
 
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The Sked

Coming Soon: ShowBuzzDaily Promo Watch Returns

>Starting Tuesday, ShowBuzzDaily’s Promo Watch will return on a regular basis.  Kicking off with Monday night’s broadcast network programming we will sample roughly an hour a night per network and keep a runnin...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — Update through August 8

>With network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating) for about three weeks since mid-July, the networks’ promotional priorities are summarized below. FOX continu...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — September 6 Update

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about seven weeks since mid-July, the networks’ promotional priorities are summarized below....
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — through Thursday October 20

> With its schedule in the #1 position and no new shows to launch, CBS had plenty of time to maintain its current schedule and celebrate the 60th anniversary of the CBS Eye logo throughout the night with brief montages of The E...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — through March 8

>The most recent Promo Watch numbers are based on prime time broadcast network programming between March 4 and March 8, with about 10 hours of programming sampled for each network over that period.  (Click “read more...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — Update through Sep 11

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about seven weeks since mid-July, the networks’ promotional priorities are summarized below....
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — through Sunday October 23

>NBC has given Grimm 205 promo seconds over the last week, a level that will be maintained or even increased throughout this week, leading up to the Friday launch.  NBC has to be encouraged by the 3.9 rating for the premie...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH Changing Time Periods

>ShowBuzzDaily’s PROMO WATCH, our weekly look at how the networks spend their precious resource of on-air promotion time, will move to Wednesdays starting next week.  This will give us a better chance to see how each...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH Is Back!

> Back by popular demand, ShowBuzzDaily’s PROMO WATCH will track broadcast network on-air priorities (as we did this summer with the new fall show series promotion).  We kick off with promo activity in a sampling of ...
by Mitch Salem
 
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The Sked: PROMO WATCH — through Monday October 24

>Grimm is now up to 220 promo seconds over the last week.  The good news is that the network is standing behind the show and giving it all it has to give.  The bad news is that all that time is in little-watched progr...
by Mitch Salem
 
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The Sked: PROMO WATCH — Update through March 20

>The most recent Promo Watch numbers are based on prime time broadcast network programming between March 14 and March 20, with about 8 hours of programming sampled for each network over that period.  (Click “read mor...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — Update through Monday October 10

>ShowBuzzDaily’s PROMO WATCH shows that ABC’s Last Man Standing is the top priority over this new sample period, not surprising given that it premieres tonight.  Once Upon a Time is also getting its due as we h...
by Mitch Salem
 
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The Sked: PROMO WATCH — through Wednesday October 26

>Grimm is now up to 240 promo seconds over the last week, and the return of Chuck has worked its way up to 75 seconds.  Now, NBC has to hold its breath that Texas wins tonight and ends the World Series.  Otherwise, th...
by Mitch Salem
 
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