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THE SKED: Friday Ratings – Network Scorecard – 9/23/11

> It was a sleepy first Friday for premiere week. CBS:  The network’s marketing team doesn’t have all that much to boast about this week:  2 Broke Girls had a monster opening, but that was because of its e...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — Update through August 11

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about four weeks since mid-July, the networks’ promotional priorities are summarized below. ...
by Mitch Salem
 
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THE SKED: Wednesday Ratings – Network Scorecard – 9/28/11

> Everyone was down, as the new season started to settle in on itself–but some were down more than others. ABC:  MODERN FAMILY is doing quite spectacularly, more than 20% above last season’s average.  The ...
by Mitch Salem
 
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The Sked: Sunday Week 5 — FOX Steals a Sunday Victory from NBC

It looks like NBC suffered its first Sunday defeat of the new season.  The Sunday Night Football game certainly out-rated Game 4 of the World Series, but FOX built a commanding lead in the 7 pm hour alone with the controversia...
by Mitch Metcalf
 
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The Sked: WEDNESDAY RATINGS March 7

>American Idol is still way down from last year, but last night’s episode ticked from the past few weeks.  But The Voice also had a good week — so Idol remains behind the pace of the upstart singing show. ...
by Mitch Metcalf
 
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THE SKED SEASON FINALE REVIEW: “Revenge”

  A show like REVENGE is supposed to glory in its Season Finales.  It’s the one time when things can really happen:  characters can die, plotlines can resolve, shocking surprises can be introduced.  In a way a sea...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — Update through February 19

>Over halfway through the February ratings sweep, the broadcast networks continue to exhibit very different strategies in allocating their precious on-air promotion time to market and launch new programs as well as supporting t...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 1/25/12

> Welcome back to Network Scorecard, where we consider the perplexing case of AMERICAN IDOL. FOX:  It’s now clear that the biggest story of the 2011-12 television season is the slump in established reality-competitio...
by Mitch Salem
 
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The Sked

The Sked: Upscale Ratings — ABC Profile

>Previously we examined the upscale ratings picture of the Monday at 10 pm hour, which showed the first few episodes of Smash as solidly upscale, Hawaii Five-0 as fairy downscale and Castle in the middle.  Today we turn ou...
by Mitch Salem
 
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THE SKED’S 2012/13 FIRST CUT: ABC Needs & Possibilities

> With the television season at Upfronts minus about 6 weeks, Mitch Metcalf, veteran programming executive Ted Frank and I are continuing our survey of the issues each network may and should be thinking about while strategizing...
by Mitch Salem
 
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The Sked: WEDNESDAY RATINGS February 29

>American Idol edged down again this week, but the rate of decline is slowing.  The Wednesday edition appears to be locking in on a 5 rating or just below.  Meanwhile, ABC bounced back from last week and is approachin...
by Mitch Metcalf
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 5/2/12

> The lows keep coming. ABC:  MODERN FAMILY, THE MIDDLE, SUBURGATORY and REVENGE all set or tied season lows last night, and the only reason DON’T TRUST THE B— IN APT 23 didn’t was because it had aired th...
by Mitch Salem
 
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THE SKED’S Pre-Upfront Projected ABC Fall Schedule

  See Also:  THE SKED’s Pre-Upfront Projected NBC Fall 2013 Schedule                  THE SKED’s Pre-Upfront Projected FOX Fall 2013 Schedule We’re continuing with SHOWBUZZDAILY‘s v...
by Mitch Salem
 
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THE SKED: Wednesday Ratings – Network Scorecard – 11/2/11

> After 2 nights of sinking numbers, stability returned to the ratings on Wednesday. ABC:  All in all, a good night.  The first half of the evening was down a tenth or so here and there, but the network got help where...
by Mitch Salem
 
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THE SKED: ABC Fall Schedule and Instant Analysis

Lots of moves from ABC, some–but not all–of which we anticipated.   Let’s take a look night-by-night: MONDAY:  The aging DANCING WITH THE STARS isn’t ideal, but as we anticipated, it’s the be...
by Mitch Salem
 
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