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US/Worldwide Weekend Box Office Report – 11.22.2020

  OPENINGS:  With the pandemic raging throughout the country and about 20% fewer theatres open than last week, box office numbers plunged across the board.  There were no truly wide openings, but the Jackie Chan vehicle ...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 11.15.2020

  OPENINGS:  FREAKY (Blumhouse/Universal) led the weekend at $3.7M.  It was the third consecutive weekend that a Universal-branded film opened at #1 (aided by the studio’s deal with AMC that allows its films to hit...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 11.8.2020

  OPENINGS:  LET HIM GO (Focus/Universal) had a more substantial marketing campaign than most recent arrivals, and it seemed to benefit modestly from the added resources with a $4.1M weekend, the same start that Honest Th...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 11.1.2020

  OPENINGS:  The only new wide release on Halloween weekend was the low-budget horror movie COME PLAY (Focus/Universal), which was relatively impressive compared to last week’s $1.3M for Empty Man with $3.2M.  It s...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 10.25.2020

  OPENINGS:  The only wide launch this week (2027 theatres) was the horror movie THE EMPTY MAN (20th/Disney), which despite its big-studio credentials had a nearly invisible level of marketing behind it, and started with ...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 10.18.2020

  OPENINGS:  We’re starting to get a feel for what this pandemic box office looks like, absent big-studio blockbusters.  This week’s HONEST THIEF (Open Road) opened at $3.7M in 2425 theatres (a weekend per-th...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 10.11.2020

  OPENINGS:  We had a new wide release this weekend, and THE WAR WITH GRANDPA (101) managed a win over the weary Tenet with $3.6M.  That’s certainly not a number that would make anyone feel good in non-pandemic tim...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 10.4.2020

  OPENINGS:  There were no new wide openings this weekend, and with the postponement of No Time To Die until 2021, and the announcement that Regal Theaters may be re-closing some or all of its houses, it’s not clear...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 9.27.2020

  OPENINGS:  There were no truly wide openings this weekend.  However, a few low-budget films entered mid-level distribution.  The horror movie SHORTCUT (Gravitas) averaged $420 over the weekend at 725 theatres for a $3...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 9.13.2020

  OPENINGS:  Even in a normal box office marketplace, a mild rom-com with no big-name stars like THE BROKEN HEARTS GALLERY (TriStar/Sony) probably wouldn’t have made much money, and it has both a low production budg...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 8.30.2020

  OPENINGS:  THE NEW MUTANTS (20th/TSG/Disney) was DOA long before the world was engulfed by a pandemic, repeatedly postponed as first 20th and then Disney tried to figure out what to do with it.  The only reason it̵...
by Mitch Salem
 
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The Return of Box Office – 8.23.2020

  What are we to make of the first meaningful box office numbers to come our way since March?  The area is a landscape of spin in the best of times, and these of course are not those.  Other than drive-ins, heatres remai...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.15.2020

  This was the weekend that the COVID-19 crisis hit the box office in earnest, and while that fact pales in importance compared to the human cost of the pandemic, it’s going to represent a multi-billion dollar hit th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.8.2020

  OPENINGS:  In the US, ONWARD (Pixar/Disney) was merely a disappointment by Pixar standards, with an OK 37% Saturday bump that allowed it to claim a $40M weekend, pending actuals on Monday.  That isn’t much better...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.1.2020

  OPENINGS:  THE INVISIBLE MAN (Blumhouse/Universal) had a 12% Saturday bump, evidence of extremely strong word of mouth in the horror genre (among recent uncommonly leggy horror releases, Get Out rose 17% on its 2nd day ...
by Mitch Salem
 
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