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Behind the US/Worldwide Weekend Box Office – 5/8/16

  OPENINGS:  Word of mouth kicked in on Saturday for CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney), which fell a mild 19% from opening day, much better than the 38% drop for Batman v Superman and the 33% for The Avengers: Ag...
by Mitch Salem
 
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Inside the US/Worldwide Weekend Box Office – 4/10/16

  OPENINGS:  On such a razor-thin margin, the standings could change tomorrow with final numbers, but for now, THE BOSS (Universal) has the weekend edge with $23.48M, barely a nose ($45K) ahead of those creaky superheroes...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4/3/16

  THE MAIN EVENT:  As the roof caved in on BATMAN V SUPERMAN:  DAWN OF JUSTICE (DC/RatPac/Warners), the studio had two last-ditch goals:  to avoid a Weekend 2 result that dropped 70% from last week or dipped below $50M ...
by Mitch Salem
 
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Behind the US/Worldwide Box Office – 3/27/16

  OPENINGS:  BATMAN V SUPERMAN: DAWN OF JUSTICE (DC/RatPac/Warners) weathered a 38% Saturday drop and is currently estimating a $170.1M weekend.  That would make it Warners’ #1 US opening ever, beating the final Ha...
by Mitch Salem
 
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Behind the Weekend US/Worldwide Box Office – 11/20/16

  OPENINGS:  The economics for FANTASTIC BEASTS AND WHERE TO FIND THEM (Warners) will probably put the film at $600-700M worldwide against roughly $350M in costs.  That’s a profitable place to be, although not quit...
by Mitch Salem
 
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Behind the US/Worldwide Studio Scorecard – 6.11.2017

  OPENINGS:  In the US, the launch of THE MUMMY (Perfect World/Universal) could hardly have gone worse with a $32.2M weekend.  Although it’s higher than the openings for Tom Cruise’s recent Jack Reacher title...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7/10/16

  OPENINGS:  THE SECRET LIFE OF PETS (Illumination/Universal) quintupled the next-highest grosser of the weekend, with the biggest opening in US history for an animated non-sequel at $103.2M, easily passing last year̵...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/7/16

  OPENINGS:  It was only 20 years into their career, with 2007’s No Country For Old Men ($74.3M in the US) that Joel and Ethan Coen began to be considered box office forces, and even after that, only True Grit (thei...
by Mitch Salem
 
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Behind the US/Worldwide Box Office – 6/19/16

  OPENINGS:  FINDING DORY (Pixar/Disney) had a 17% Saturday drop, which is on the high side for an animated blockbuster (Inside Out fell 10% on its 2d day, Monsters University was down 6%, and Minions 16%).  That suggest...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7/31/16

  OPENINGS:  JASON BOURNE (Perfect World/Universal) is claiming a $60M US start, although as is par for the course, that number includes an aggressive Sunday estimate and could come down a bit on Monday.  In any case, it...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6/12/16

  OPENINGS:  The only new arrival this weekend certain of profitability is THE CONJURING 2 (New Line/RatPac/Warners).  It’s already earned $40.4M in the US (just lightly behind the first Conjuring‘s $41.9M op...
by Mitch Salem
 
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