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BEHIND THE WEEKEND BOXOFFICE – 3/3/13

  OPENINGS:  Two studios stretched as far as they could in coming up with weekend estimates for their bombs, claiming the lowest Sunday drops in the Top 10 to reach numbers that may well fall when actual figures are relea...
by Mitch Salem
 
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EARLY WEEKEND BOXOFFICE – 3/2/13

  JACK THE GIANT SLAYER (Warners) climbed in its 2nd day of release, but not high enough to make any real difference.  Jack, according to preliminary numbers at Deadline, had a 60% Saturday bump, a good-but-not-great fami...
by Mitch Salem
 
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EARLY WEEKEND BOXOFFICE: “Identity Thief” Tries To Snatch Win From “Snitch”

  SNITCH (Summit/Lionsgate) held fairly well on Saturday, with a 40% bump, and as a result, the weekend race between it and IDENTITY THIEF (Universal) is currently too close to call, although preliminary numbers at Deadlin...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 2/22/13

  It’s a yearly irony that on the most moviecentric weekend of the year, hardly anyone goes to the movies. OPENINGS:  Dwayne Johnson’s vehicle SNITCH (Summit/Lionsgate) will lead the newcomers, but may face di...
by Mitch Salem
 
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EARLY FRIDAY BOXOFFICE: Pre-Oscar Snooze

  Oscar weekend boxoffice is one of those chicken-and-egg situations where it’s not clear whether the major studios stay away because no one goes to the movies that weekend, or if no one goes to the movies because th...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 2/17/13

  OPENINGS:   A GOOD DAY TO DIE HARD (20th) pulled ahead of the competition on Saturday, and should have a $38M 5-day opening.  (However, its Sunday projection is on the optimistic side, so it’s possible the number...
by Mitch Salem
 
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EARLY WEEKEND BOXOFFICE REPORT – 2/9/13

  Storms be damned:  according to preliminary numbers at Deadline, despite (or because of) the snows on the East Coast, Saturday was a very healthy day at the multiplexes.  Far from taking a Day 2 hit, IDENTITY THIEF (Un...
by Mitch Salem
 
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EARLY FRIDAY BOXOFFICE REPORT – 2/8/13

  The early Friday numbers this week are likely to be even less reliable than usual, since weather conditions on the East Coast make estimates very dicey.  That being said, the preliminary numbers at Deadline make it clea...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 1/13/13

  OPENINGS:  ZERO DARK THIRTY (Sony) was well ahead of the crowd with $24M, a number slightly depressed (as was almost everything this weekend) by the Sunday combination of NFL playoffs and the Golden Globes.  The $18.8M...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 1/6/13

  OPENINGS:  TEXAS CHAINSAW (Lionsgate) did what most horror movies do, dropping 23% on Saturday for a lousy 2.3x weekend multiple of its Friday gross.  It was actually in 2d place on both Saturday and Sunday, but that f...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 1/4/13

  They deleted Massacre from its title, but it’s still mowing down the competition. OPENINGS:  Why does Hollywood make ultraviolent movies?  Because they sell tickets.  TEXAS CHAINSAW (Lionsgate) is overperforming...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 12/7/12

  OPENINGS:  PLAYING FOR KEEPS (FilmDistrict) cratered as expected, in 6th place on its opening day with a sad $2.1M start.  It’s on its way to a $6M weekend and perhaps $15M in total, which won’t even pay of...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 12/2/12

  OPENINGS:  KILLING THEM SOFTLY (Weinstein) is estimating a pathetic $7M weekend, just about the worst of Brad Pitt’s starring career, and even that may be pushing it, since the studio is claiming a relatively soft...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 11/30/12

  The bloodshed in this weekend’s new arrivals extended to the movies themselves. OPENINGS:  KILLING THEM SOFTLY (Weinstein), with a $2.5M Friday, may become Brad Pitt’s lowest opening live-action wide releas...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 11/25/12

  No great disconnects between Saturday’s estimates and Sunday’s, although one number needs some scrutiny. OPENINGS:  RISE OF THE GUARDIANS (DreamWorks Animation/Paramount) was at the top of the new arrivals, ...
by Mitch Salem
 
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