March 3, 2013



JACK THE GIANT SLAYER (Warners) climbed in its 2nd day of release, but not high enough to make any real difference.  Jack, according to preliminary numbers at Deadline, had a 60% Saturday bump, a good-but-not-great family audience increase (Escape From Planet Earth rose 80% on its 2d day a couple of weeks ago), which might get it to a $27M weekend, still not remotely what it would need to have any chance of recouping its $300M total costs.

The weekend’s other openings were far worse, as 21 AND OVER (Relativity) had only a 10% bump for a $9M weekend, and THE LAST EXORCISM PART 2 (CBS) didn’t increase at all for $8M.  Both will likely be beaten for 2nd place by the 4th weekend of IDENTITY THIEF (Universal), which should get close to $10M.

SNITCH (Summit/Lionsgate) will fall around 45% in its 2nd weekend, and DARK SKIES (Dimension/Weinstein) about 60%.  SILVER LININGS PLAYBOOK (Weinstein), with Jennifer Lawrence’s Best Actress Oscar in its pocket, held almost even from last week and should top $115M in total.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."