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UPDATED: THE SKED CABLE/NETWORK SCORECARD – 2/10/14

  AFTERNOON UPDATE:  THE OLYMPICS adjusted up to 6.5 last night, still below the parallel night at Turin 2006 and farther behind the North American 2002/2010 games.  Of course, CPMs (the price paid by advertisers for commerc...
by Mitch Salem
 
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UPDATED: THE SKED CABLE/NETWORK SCORECARD – 2/18/14

  UPDATE:  THE OLYMPICS excluded the 8PM half-hour (no commercials) and by that means was able to adjust up to 5.0 for the rest of primetime. TUESDAY CABLE:  TEEN MOM (MTV) led the night with 1.4, up 0.1 from last week.  BE...
by Mitch Salem
 
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THE SKED NETWORK SCORECARD – 2/13/14

  The Olympics pushed American Idol below a milestone. NBC:  See Mitch Metcalf’s Skedball post for details about the ratings track for the WINTER OLYMPICS.  Last night’s preliminary 5.9 was up 0.3 from Wednes...
by Mitch Salem
 
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UPDATED: THE SKED CABLE/NETWORK SCORECARD – 2/17/14

  UPDATE: Per expectations, the WINTER OLYMPICS adjusted to a 5.6 rating on Monday (Nielsen is still behind, recovering from the horror of dealing with a regular national holiday).  ALMOST HUMAN gained 0.1 to hit 1.7, tying t...
by Mitch Salem
 
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UPDATED: THE SKED CABLE/NETWORK SCORECARD – 2/16/14

  UPDATE:  THE WINTER OLYMPICS didn’t adjust up quite as much as we expected, hitting 4.9.  UP fittingly went a bit higher, by 0.1 to 1.0.  SUNDAY CABLE:  Although THE WALKING DEAD (AMC) fell a sharp 1.4 from las...
by Mitch Salem
 
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THE SKED NETWORK SCORECARD – 2/12/14

  It was American Idol‘s turn to feel the Olympics pain. NBC:  See Mitch Metcalf’s SKEDBALL post for details on last night’s Sochi ratings.  After an uptick on Tuesday, Wednesday’s WINTER OLYMPICS...
by Mitch Salem
 
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UPDATED: THE SKED CABLE/NETWORK SCORECARD 2/11/14

  AFTERNOON UPDATE:  The WINTER OLYMPICS stayed at 6.6 in final numbers.  The only change in last night’s other fresh programming was a 0.1 drop in the 8PM airing of DADS to 1.1.  (A couple of ABC’s reruns a...
by Mitch Salem
 
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