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A New Way to Look at TV Viewers: The AUDIENCE MAP of American Idol & Empire

We spend a lot of time talking about demographics such as adults 18-49 or women 18-34, but those groups are still fairly broad abstractions of the television audience, which of course is made up of individual people.  Although...
by Mitch Metcalf
 
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2014-15 TV Season

NIELSENWAR 2014-15: News From FOX, NBC, TNT, TBS

  Nothing so far today matches yesterday afternoon’s high-profile pick-ups by NBC and FOX, but there’s nevertheless some news as we approach next week’s Upfronts: FOX Amid speculation that the network wil...
by Mitch Salem
 
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Reviews

THE SKED Season Premiere Review: “Law & Order: SVU”

  LAW & ORDER: SPECIAL VICTIMS UNIT – Wednesday 10PM on NBC SVU began its 15th season with an atypically dark, serialized episode that served as a showcase for star Mariska Hargitay.  It picked up from the Seaso...
by Mitch Salem
 
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Articles

THE SKED’s Fall TV Ratings Predictions – Wednesday

  Our journey through the fall primetime schedule–and by “our,” I mean former head of NBC Scheduling Mitch Metcalf, former head of NBC Current Programming Ted Frank and myself–takes us to what may b...
by Mitch Metcalf
 
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Articles

THE SKED: NBC Takes Care of the Easy Part

  Today NBC announced renewals of the dramas that everyone knew would be renewed:  REVOLUTION, GRIMM, CHICAGO FIRE, PARENTHOOD (thank god!) and LAW & ORDER: SVU.  It’s worth noting that while all the renewals a...
by Mitch Salem
 
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Articles

THE SKED’S THURSDAY NETWORK SCORECARD – 3/21/13

  March Madness takes a toll on American Idol.   CBS:  Per Mitch Metcalf:  The CBS numbers are adjusted fast nationals (ShowbuzzDaily estimates of what the live telecast will look like in the official nationals whe...
by Mitch Salem
 
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Articles

THE SKED’S THURSDAY NETWORK SCORECARD – 3/14/13

  A historically bad night. FOX:  That sound was every FOX executive’s communal indigestion, as once-mighty AMERICAN IDOL hit its all-time low for a regularly-scheduled episode, a 3.0 that was just barely over X Fac...
by Mitch Salem
 
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Articles

THE SKED’S THURSDAY NETWORK SCORECARD – 2/28/12

Post-Sweeps malaise. NBC:  Cleveland must be feeling pretty good about its preemptions last night, as the 9-11PM regular network schedule averaged under a 1.0 rating, with 0.9s for a new 1600 PENN and rerun SVU, and a 1.0 for ...
by Mitch Salem
 
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Articles

THE SKED’S THURSDAY NETWORK SCORECARD – 2/21/13

Not the kind of history the major networks like to set. CW:  Last night may have been the first time a CW series beat not one, but two of the big networks, as THE VAMPIRE DIARIES climbed an impressive 0.3 to 1.3 and NBC and AB...
by Mitch Salem
 
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Articles

THE SKED’S THURSDAY NETWORK SCORECARD – 2/14/13

Valentine’s Day didn’t heart network television, especially early in the evening. ABC:  About the best that can be said about the 1.3 debut of ZERO HOUR is that it edged out NBC and CW for 3rd place in the hour.  ...
by Mitch Salem
 
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Articles

THE SKED’S WEDNESDAY NETWORK SCORECARD – 10/31/12

  Halloween is traditionally not a great night for network TV, especially on the younger-skewing side, brecause viewers have other plans.  Last night was no exception. ABC:  With all the promos for NASHVILLE, THE CMA AW...
by Mitch Salem
 
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Articles

THE SKED: WEDNESDAY NETWORK SCORECARD – 10/10/12

  A superhero comes to the rescue. CW:  ARROW gave the beleagurered little network the best news it’s had literally in years, with a colossal (for CW) 1.3 rating that beat NBC in its first half-hour and was only na...
by Mitch Salem
 
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Reviews

THE SKED’S SEASON PREMIERE REVIEW: “Law & Order: SVU”

  LAW & ORDER:  SVU:  Wednesday 9PM on NBC WHERE WE WERE:  A turf war between escort services run by Delia (Brooke Smith) and Ganzel (Peter Jacobson) turned murderous, leading to the death of a prostitute and the fo...
by Mitch Salem
 
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Articles

THE SKED’S NIELSENWAR CHRONICLES: Wednesday

  Our saga of the hour-by-hour battle for territory on the broadcast network landscape continues.  Today, the motley group of series that make up Wednesdays–although due to scheduling strategies and the first Presid...
by Mitch Salem
 
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Articles

THE SKED WEDNESDAY NETWORK SCORECARD – 6/13/12

Last night’s TNT premiere of Dallas was watched by more viewers than any show on network television. FOX:  One broadcast network did manage to win the night in 18-49s, thanks to So You Think You Can Dance and its 2.4,  ...
by Mitch Salem
 
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