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EARLY FRIDAY BOX OFFICE: “If I Stay” Leads Weak Friday; “Guardians” Likely to Retake Weekend

  At the beginning of the month, the success of Guardians of the Galaxy and Teenage Mutant Ninja Turtles was prompting some to excitedly conclude that the box office year was now truly 52 weeks long.  But the second half ...
by Mitch Salem
 
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Behind the Friday Box Office – 8/29/14

  OPENINGS:  AS ABOVE/SO BELOW (Universal) cost just $5M to produce, but its big-studio marketing campaign will add at least $30M to that, and after a $3.2M Friday, it’s headed for $9.5M by Sunday and $11.5M for the...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Expendables, Cops, Giver All Behind Turtles & Guardians

  There was plenty of new blood at the multiplex on Friday, but much of it was being spilled, as holdovers TEENAGE MUTANT NINJA TURTLES (Paramount/Nickelodeon) and GUARDIANS OF THE GALAXY (Marvel/Disney) held back a trio o...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Finding Dory” Locates Record Audiences, “Central Intelligence” OK

  In its time of need, Hollywood looked to Pixar for salvation, and FINDING DORY (Pixar/Disney) is delivering.  According to preliminary numbers at Deadline, its opening day was $53M (including $9.2M from Thursday evening...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: The Annual Labor Day Weekend Yawn

  Labor Day Weekend is the only holiday that doesn’t make people gravitate to the movies, and this year will be no exception.  Based on preliminary numbers at Deadline, the 5-week old GUARDIANS OF THE GALAXY (Marvel...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Turtles” Stay In Shells, “Me Before You” Fair, “Popstar” Never Starts

  The latest underperforming franchise entry is TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS (Nickelodeon/Movie Media Group/Alibaba/Paramount).  Preliminary numbers at Deadline have opening day at $11.6M, down 55% fro...
by Mitch Salem
 
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Behind the Friday Box Office – 8/22/14

  OPENINGS:  The question for IF I FALL (Warners/MGM), as with any movie that has a high proportion of young female appeal, is just how frontloaded it will turn out to be.  Friday’s $6.8M included $1.1M from Thursd...
by Mitch Salem
 
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Behind the Friday Box Office – 8/15/14

  After 2 weeks of unexpectedly smash hits, the dog days of summer attacked multiplexes with a vengeance. OPENINGS:  THE EXPENDABLES 3 (Lionsgate) squeezed ahead of Let’s Be Cops on Friday, $5.8M (including $875K fr...
by Mitch Salem
 
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Behind the Friday Box Office – 8/8/14

  OPENINGS:  TEENAGE MUTANT NINJA TURTLES (Paramount) may or may not turn a big profit–it carries a $300M pricetag (including worldwide marketing), and could falter quickly now that the fans have shown up–but ...
by Mitch Salem
 
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Behind the Friday Box Office: 9/12/14

  OPENINGS:  NO GOOD DEED (Screen Gems/Sony) surged ahead of expectations with a $8.8M Friday.  The level of its frontloadedness, however, isn’t yet clear.  2009’s Obsessed, an April 2009 Screen Gems thrille...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “No Good Deed” Far From Punished; “Dolphin Tale 2″” Flounders

  It was a surprisingly lopsided win on Friday for NO GOOD DEED (Screen Gems/Sony), although things may tighten up a bit over the course of the weekend.  According to preliminary numbers at Deadline, No Good Deed earned $...
by Mitch Salem
 
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