The Heat weekend box office

BEHIND THE WEEKEND BOX OFFICE – 7/28/13

OPENINGS: Two smart studio decisions bailed out what could have been a scary opening weekend for THE WOLVERINE (20th). Fox kept the budget relatively low for its expensive genre, just $250M or so including worldwid...

by Mitch Salem

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BEHIND THE WEEKEND BOX OFFICE – 7/14/13

OPENINGS: Despite the strong weekend, it’s a bit troubling that GROWN UPS 2 (Sony) fell 11% on Saturday (the original Grown Ups rose 2% on its 2d day), suggesting frontloading and less than great word of mouth. ...

by Mitch Salem

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BEHIND THE WEEKEND BOX OFFICE: 7/6/13

OPENINGS: DESPICABLE ME 2 (Universal) had an even better weekend overseas than it did in the US, with $88.8M (in 45 markets, with plenty more major ones to come) vs $82.5M. (Of course, in the US it also had the benef...

by Mitch Salem

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BEHIND THE WEEKEND BOX OFFICE – 7/28/13

BEHIND THE WEEKEND BOX OFFICE – 7/14/13

BEHIND THE WEEKEND BOX OFFICE: 7/6/13

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