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THE SKED SEASON PREMIERE REVIEW: “The Office”

  THE OFFICE:  Thursday 9PM on NBC WHERE WE WERE:  Wondering how much longer THE OFFICE could last, as we wearily bid a not-so-fond farewell to Robert California (James Spader) and came to terms with the fact that Nellie...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 12/1/11

> Even with weakened competition on the other 2 networks, NBC and FOX weren’t able to capitalize. NBC:  There were holiday specials on ABC and reruns on CBS, and none of it did much for the NBC line-up.  COMMUNI...
by Mitch Salem
 
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THE SKED’S 2012/13 FIRST CUT: NBC Needs & Possibilities

> Today Mitch Metcalf, veteran programming executive Ted Frank and I continue our week-long pre-Upfronts look at the challenges facing each of the broadcast networks and their potential strategies for next season.  We̵...
by Mitch Salem
 
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THE SKED: Thursday Ratings – Network Scorecard – 9/29/11

> On what used to be network TV’s marquee night, only one series had a rating over a 4… NBC:  …and it certainly wasn’t on NBC.  THE OFFICE is now the only non-football show on NBC to exceed eve...
by Mitch Salem
 
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THE SKED NIELSENWAR CHRONICLES – Thursday

  There was a time, not that many years ago, when Thursday was the night that network television was all about.  Fueled by the enormous amounts movie studios spend to promote their openings the next day, the night was stu...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 12/8/11

> Whatever America is doing early in this holiday season, it’s not watching network television. NBC:  The network attempted to help GRIMM in its return after a 3-week hiatus by giving it a showcase Thursday night run...
by Mitch Salem
 
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The Sked: THURSDAY RATINGS April 12

>American Idol rebounded last night, pushing FOX to another Thursday win.  But CBS was the real winner last night.  With mostly repeats, they earned a strong second place finish on the night with four comedies and a d...
by Mitch Metcalf
 
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THE SKED: Week 2 + 1 – NBC Network Scorecard

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing wi...
by Mitch Salem
 
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The Sked: Thursday September 27 Ratings — Updated with Official Nationals

Completely updated with official national ratings. Thursday premiere night is down 23% collectively for the broadcast networks (10.5 Adult 18-49 rating last night versus 13.7 last fall on premiere Thursday).  CBS is most on tr...
by Mitch Metcalf
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 12/29/11

> More repeats:  CBS could do this all season. CBS:  A sparkling 2.0 average, spearheaded by BIG BANG THEORY‘s 2.8–a number so good that if it were earned by a new episode on any other network, it would be...
by Mitch Salem
 
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UPDATED: THE SKED’S THURSDAY NETWORK SCORECARD

> This is what it’s come to:  on a Thursday night, repeats of CBS sitcoms beat new NBC sitcoms in every half-hour. NBC:  Last night’s episode of THE OFFICE set a new all-time low of 2.1 2.2 (in final numbe...
by Mitch Salem
 
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THE SKED: Thursday Ratings – Network Scorecard – 10/6/11

> Once-glorious Thursdays continue to become just another broadcast network night. NBC:  Before the season started, all the attention on THE OFFICE was focused on how the show would replace Steve Carell.  But it’...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 2/14/13

Valentine’s Day didn’t heart network television, especially early in the evening. ABC:  About the best that can be said about the 1.3 debut of ZERO HOUR is that it edged out NBC and CW for 3rd place in the hour.  ...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 1/5/12

> Most of the other networks yielded the floor to ABC for the night. ABC:  GREY’S ANATOMY hadn’t aired a new episode, remarkably enough, since November 10, and viewers were thrilled to have it back, providing t...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 4/19/12

> When you’re NBC, even a 1.8 rating can look good. NBC:  PARKS & RECREATION returned to the schedule last night in the 9:30PM slot, with a 1.8 that was far better than the 1.2-1.5 that Up All Night had been gett...
by Mitch Salem
 
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