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SKEDBALL: March Madness Day 2 of “First Four”

The second and final night of the “First Four” play-in games of the NCAA Basketball Tournament were right on target versus past years.  The 6:30 pm game on TRU TV Wednesday night was almost identical to same time p...
by Mitch Metcalf
 
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SKEDBALL: March Madness Ratings Overview

After the “First Four” play-in games, the NCAA Men’s Basketball Tournament really gets going on Thursday with the traditional 64-team format. The chart below illustrates the build in TV audiences as March Madn...
by Mitch Metcalf
 
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SKEDBALL: March Madness Begins

The NCAA Basketball Tournament, March Madness, began rather quietly Tuesday night with two of “First Four” play-in games.  The 6:30 pm game last night averaged 903,000 persons 2+, somewhat below the 1 million numbe...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports TV Ratings

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday March 29 and Sunday March 30, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports TV Ratings

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday March 22 and Sunday March 23, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population...
by Mitch Metcalf
 
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Articles

SKEDBALL: Weekend Sports Ratings

CBS and the other networks carrying March Madness had a very good round three Sunday (round two if you are a purist and don’t count the silly “play in” games as round one).  The CBS tripleheader games yesterd...
by Mitch Metcalf
 
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