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THE SKED: Cable Ratings August 2-8

>An interesting week on cable.  MTV’s Jersey Shore rocketed to a 4.3 18-49 rating in its season premiere, with a repeat of the same episode immediately following registering an impressive 1.8 rating.  A Friday p...
by Mitch Metcalf
 
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THE SKED: Summer Broadcast Ratings Update August 1-7

>The broadcast week just concluded (August 1-7) had ABC and FOX battling for first place in Adults 18-49 (such as first place is in the dead of summer).  FOX came down because Sunday’s animated comedies (usually...
by Mitch Salem
 
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The Sked

THE SKED: New ABC Reality Show Premieres Decently

>ABC debuted TAKE THE MONEY AND RUN last night at 9:00 pm after an original WIPEOUT.  The show, which had been promoted relentlessly on the network the last few days, opened decently though not spectacularly with a 1.9 dem...
by Mitch Salem
 
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THE SKED: Cable Ratings July 26-August 1

>Over the past seven days (last Tuesday through Monday night), the cable landscape again was led by the vampires of TRUE BLOOD on HBO’s signature Sunday night.  ENTOURAGE fell off our list (down to a 1.2 rating ...
by Mitch Metcalf
 
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THE SKED: Summer Broadcast Ratings Update through July 31

>The broadcast week just concluded (July 25-31) had absolute parity between the three original broadcast networks, while FOX was able to put together a weekly lead of three-tenths of a rating point.  The twi...
by Mitch Salem
 
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THE SKED: Cable Ratings July 19-25

>In the past seven days of cable programs, HBO’s TRUE BLOOD leads the way in Adults 18-49 rating.  The next ten spots in the chart is a cavalcade of white trash characters and concepts, from PAWN STARS to WWE wrestli...
by Mitch Metcalf
 
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The Sked

THE SKED: Summer Broadcast Ratings Update

>The broadcast week just concluded (July 18-24) had virtual parity between the four major broadcast network.  A mere two-tenths of a rating point separated first from fourth place, continuing a trend we have seen all summe...
by Mitch Salem
 
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THE SKED: The Cable Ratings World

>From time to time, we will check in with the cable networks to see what programs are resonating with the audience.  HBO’s True Blood and History’s Pawn Stars would be considered summer hits on any network.&nbs...
by Mitch Metcalf
 
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THE SKED: Summer Ratings Update & Late Summer Marketing

>At the midpoint of the summer, the four major broadcast networks are moving closer together each week.  NBC had been dominating earlier in the summer, but with the departure of The Voice and to some extent the NHL Pl...
by Mitch Metcalf
 
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THE SKED: “True Blood” Keeps Gushing

> According to TV By the Numbers, the season premiere of TRUE BLOOD on Sunday night had 5.4 million viewers (a virtual tie with its all-time high) and a 3.0 rating in 18-49s (slightly below its previous high).  Considering...
by Mitch Salem
 
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