July 27, 2011

THE SKED: Cable Ratings July 19-25

More articles by »
Written by: Mitch Metcalf
Tags: , , , , , ,

>In the past seven days of cable programs, HBO’s TRUE BLOOD leads the way in Adults 18-49 rating.  The next ten spots in the chart is a cavalcade of white trash characters and concepts, from PAWN STARS to WWE wrestling.  Additionally, USA’s Thursday drama duo of BURN NOTICE and SUITS easily makes our list of hit programs (a hit is defined as a 1.4 young adult rating or higher). 

Click on “read more” to see the complete chart.

The final season premiere of ENTOURAGE also makes our hit list (at a 1.4 rating), building smartly off CURB YOUR ENTHUSIASM’s more narrow 1.0 rating.  Failing to make the list are TNT Monday’s RIZZOLI & ISLES and THE CLOSER, which are billed as “cable’s top dramas” in radio and TV spots.  Those programs regular have 6-6.5 million viewers 2+ (justifying the promotional claim), but their advertiser-desired young adult demo is a low-1 rating.  Translation: the audience is very skewed to 50+ crime fans.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.