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THE SKED: Tuesday Ratings – Network Scorecard – 10/4/11

> The excitement of Premiere Week is over, and shows are settling into their “real” numbers. FOX: The small decline for NEW GIRL (which had another charming episode last night–the show has found its creative g...
by Mitch Salem
 
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THE SKED: Week 2 + 1 – CBS Network Scorecard

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing wi...
by Mitch Salem
 
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THE SKED: Tuesday Ratings – Network Scorecard – 9/27/11

> On a night without a lot of movement, sometimes standing still works out for the best. FOX:  Zooey Deschanel may not be a mainstream movie star, but her Manic Pixie Dream Girl charms are definitely making her one on TV:&...
by Mitch Salem
 
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The Sked: TUESDAY RATINGS September 27

> Zooey Deschanel in FOX’s New Girl The second Tuesday of the new season was relatively surprise-free.  FOX’s New Girl established itself as the hit of the new season, and CBS turned in a reliable perform...
by Mitch Metcalf
 
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THE SKED’S PILOT + 1 REVIEW: “Unforgettable”

> A lot can happen between the creation of a TV pilot in the spring and production of episodes for the regular season:  a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may hav...
by Mitch Salem
 
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THE SKED: Tuesday Ratings – Network Scorecard – 9/20/11

> Two of the fall’s most publicized new shows premiered last night, to very different results. FOX:  The House of Murdoch won the night, as well as the biggest headline:  all those ads showcasing the goofy charm...
by Mitch Salem
 
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THE SKED: TUESDAY Ratings September 20

> FOX’s New Girl starring Zooey Deschanel is the clear standout so far this week.  At a 4.7 Adult 18-49 rating, New Girl’s series debut was the highest rated show on any network last night, rising 24% from its ...
by Mitch Metcalf
 
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THE SKED PILOT REPORT: PREMIERING TONIGHT – CBS’s “Unforgettable”

>Disclaimer:  Network pilots now in circulation are not necessarily in the form that will air in the Fall.  Pilots are often reedited and rescored, and in some cases even recast or reshot.  So these critiques sho...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — Update through Sep 11

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about seven weeks since mid-July, the networks’ promotional priorities are summarized below....
by Mitch Salem
 
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THE SKED: Broadcast Network On-Air Promotion July 20

>Last night we had our first look at CBS’s current promotional priorities in the one-hour Big Brother at 8:00 pm.  With a fairly light on-air promo load, dramas got the lion’s share of time: Unforgettable (one ...
by Mitch Salem
 
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