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BEHIND THE WEEKEND BOX OFFICE – 12/15/13

  OPENINGS:  THE HOBBIT: THE DESOLATION OF SMAUG (Warners/MGM) had a better Saturday hold than last year’s An Unexpected Journey (-22% vs. -25%), suggesting that positive word of mouth is kicking in, and no doubt ea...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/24/16

  OPENINGS:  The east coast blizzard seems to have had less effect on the weekend box office than one might have assumed, considering that all the newcomers went up from Friday to Saturday, even though they were in typica...
by Mitch Salem
 
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Behind the Weekend Box Office – 2/23/14

  OPENINGS:  For both 3 DAYS TO KILL (Relativity) and POMPEII (TriStar/Sony/FilmDistrict), the only hope of salvation lies overseas.  3 Days, at least, has a relatively low production cost, but even if the reported $28M ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/14/16

  A Valentine’s Day in the middle of Presidents Day weekend allowed for strong Sunday studio estimates–in one case, suspiciously so. OPENINGS:  A couple of notable sidelights to the gargantuan success of DEADP...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10/9/16

  OPENINGS:  THE GIRL ON THE TRAIN (DreamWorks/Reliance/Universal) didn’t have much of a Saturday bump, rising just 2% (that compares to 15% for the 2d day of Gone Girl), suggesting that word of mouth is less than s...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/8/15

  OPENINGS:  For the major studios, the scariest part of the failure of CHAPPIE (MRC/Columbia/Sony) isn’t its lousy $13.3M US opening, which topped a barely-breathing domestic box office, but rather its extremely un...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/21/16

  OPENINGS:  RISEN (Affirm/Columbia/Sony) topped the weekend’s arrivals with an $11.8M start that was above the $11.4M for War Room and the $9.2M for God’s Not Dead, although it was well below Heaven Is For Re...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10/30/16

  OPENINGS:  As is frequently the case these days, the biggest opening numbers are outside the US.  DOCTOR STRANGE (Marvel/Disney) won’t arrive here until Thursday night, but it’s already racked up $86M in 33...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7/12/15

  OPENINGS:  MINIONS (Illumination/Universal) had a surprisingly bumpy 16% drop on Saturday, but it will handily become the #2 animated opening of all time, topping Toy Story 3‘s $110.3M, even if the studio’s ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/29/16

  OPENINGS:  The really bad news for GODS OF EGYPT (Summit/Lionsgate) wasn’t the $14M US opening, although that was certainly pathetic enough.  No, the really bad news was that in 68 overseas territories covering m...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7/26/15

  OPENINGS:  PIXELS (Columbia/Sony) isn’t the first Adam Sandler movie to approach a $90M production budget–incredibly, the first Grown Ups reportedly cost that much–but as his audience shrinks, it becom...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/6/16

  OPENINGS:  The weekend belonged to ZOOTOPIA (Disney Animation/Disney), which broke its studio unit’s opening record and the March animation record with $73.7M, and also earned $63.4M internationally (including $24...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11/15/15

  OPENINGS:  LOVE THE COOPERS (CBS/Lionsgate) was the best of a bad bunch, launching with $8.4M.  That’s 30% less than the $12.5M start of 2005’s The Family Stone, but the studio can take some solace from the...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/1/16

  OPENINGS:  The biggest noise of the weekend by far was made outside the US, where CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney) began its global campaign, and earned $200.2M in 63 territories comprising about two-thirds of...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.18.2017

  OPENINGS:  Despite the advantage of a Father’s Day weekend start, CARS 3 (Pixar/Disney) had the lowest opening of its franchise with $53.5M, 19% below Cars 2, and even 11% behind 2006’s original Cars.  It&#...
by Mitch Salem
 
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