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BEHIND THE WEEKEND BOX OFFICE – 12/22/13

  The box office effect of the upcoming holidays is already being seen, as studios are estimating extremely low Sunday drops from Saturday based on seasonal patterns.  With one conspicuous exception, everything in town is...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 11/17/13

  OPENINGS:  THE BEST MAN HOLIDAY (Universal) had a strong Saturday bump for a movie aimed at the African-American audience, up 16% from Friday (in comparison, Think Like A Man increased 9% and Tyler Perry’s last 2 ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 11/10/13

  OPENINGS:  THOR: THE DARK WORLD (Disney) held essentially even on Saturday, an excellent result for a franchise movie, especially where a chunk of its “Friday” number had come from Thursday night screenings....
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 10/27/13

  OPENINGS:  BAD GRANDPA (Paramount) romped to 1st place at the multiplexes this weekend with $32M, but perhaps more notably, it also made $8.4M in just 16 overseas territories.  That’s the same level as Jackass 3D...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 10/13/13

  Sunday numbers will likely be a bit stronger than usual this week due to the Columbus Day holiday tomorrow. OPENINGS:  CAPTAIN PHILLIPS (Sony) didn’t even come close to taking the weekend, but its $26M is quite st...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 10/6/13

  OPENINGS:  We spent all summer hearing that it was impossible to sell audiences on big-budget non-franchise titles, as spectacles like White House Down, Pacific Rim, After Earth and The Lone Ranger went splat.  In one ...
by Mitch Salem
 
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EARLY WEEKEND BOX OFFICE – 10/5/13

  If preliminary numbers at Deadline hold, GRAVITY (Warners) will own the new record for all-time best October opening.  It had a superb $23.5M Saturday, up 35% from its $17.5M opening day, for what should be a $55M+ week...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 9/1/13

  Even though Labor Day Weekend is historically slow at the multiplex, the Monday holiday still boosted the Sunday takings for most titles. OPENINGS:  Frontloading 101:  on Thursday night/Friday, ONE DIRECTION: THIS IS U...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 8/25/13

  OPENINGS:  THE MORTAL INSTRUMENTS: CITY OF BONES (Screen Gems/Sony) won the weekend’s battle (among newcomers) but isn’t likely to win the war, with a very blah $3K average at over 3000 theatres for a $9.3M ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 8/18/13

  OPENINGS:  If a movie like THE BUTLER (Weinstein) can make back most of its production cost in a single weekend (and The Help did the same 2 years ago), why aren’t there more movies like The Butler?  The answer i...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 8/11/13

  Here’s an instructive piece of box office math, courtesy of Disney and The Lone Ranger.  Ranger cost (including worldwide marketing) about $350M all told, and it’s going to have global theatrical revenues of...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 8/4/13

  OPENINGS:  With a $27.4M start, 2 GUNS (Universal) is probably headed for $85M in the US, a fair if unexciting return for a movie that claims to have (post-tax credits) a $61M production budget.  With Universal taking ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 7/14/13

  OPENINGS:  Despite the strong weekend, it’s a bit troubling that GROWN UPS 2 (Sony) fell 11% on Saturday (the original Grown Ups rose 2% on its 2d day), suggesting frontloading and less than great word of mouth. ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE: 7/6/13

  OPENINGS:  DESPICABLE ME 2 (Universal) had an even better weekend overseas than it did in the US, with $88.8M (in 45 markets, with plenty more major ones to come) vs $82.5M.  (Of course, in the US it also had the benef...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 6/30/13

  OPENINGS:  The $40M weekend estimate for THE HEAT (20th) makes more sense than it did last night, now that the movie’s Saturday is being reported as a 6% increase rather than a 5% drop.  (But always be suspicious...
by Mitch Salem
 
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