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Behind the US/Worldwide Weekend Box Office – 4/19/15

  OPENINGS:  PAUL BLART: MALL COP 2 (MGM/Sony/Columbia) was at the high end of diminished expectations with $24M.  That’s roughly 25% below the $31.8M start for the first Paul Blart, not a surprise considering that...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/22/15

  OPENINGS:  INSURGENT (Summit/Lionsgate) had a stronger Saturday hold than Divergent (down 7% instead of 13%), and based on that, Liosgate is also claiming a stronger Sunday hold (down 35% instead of 40%).  That gives I...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/15/15

OPENINGS:  Fill in the ball/glass slipper/fairy tale reference of choice, because CINDERELLA (Disney) performed beautifully, with $70.1M in the US.  That puts it ahead of the $69.4M opening of Maleficent (unless adjusted numb...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/1/15

  OPENINGS:  When studios trot out “bad weather” as their excuse for an underwhelming opening, it’s the industry equivalent of citing a homework-eating dog–and this week, it’s particularly cl...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/22/15

  OPENINGS:  None of the newcomers made much of an impression.  At the moment, MCFARLAND USA (Disney) is claiming a slim victory over THE DUFF (CBS/Lionsgate), $11.3M vs. $11M, but that’s based on a far more aggres...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/15/15

  OPENINGS:  This year’s Saturday night Valentine’s Day worked out well for everyone this weekend, but especially for FIFTY SHADES OF GREY (Universal/Focus).  The prospect of some kink refreshed the movieR...
by Mitch Salem
 
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UPDATED: Behind the Weekend US/Worldwide Box Office – 2/8/15

  Note:  due to last week’s low-grossing Super Bowl Sunday, all weekend-to-weekend comparisons appear unusually strong this week. OPENINGS:  THE SPONGEBOB MOVIE:  SPONGE OUT OF WATER (Nickelodeon/Paramount) notche...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/25/15

  AMERICAN SNIPER (Village Roadshow/Warners):  Depending on how one characterizes Titanic, American Sniper is on track to become the #3 or #4 “serious drama” of all time, behind that film, The Passion of the C...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/11/15

  OPENINGS:  TAKEN 3 (Europa/20th) had a very decent 5% Saturday bump (so much for the movie’s quality affecting word of mouth), and is currently claiming a $40.4M weekend, which would make it the #2 January opening...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11/16/14

  OPENINGS:  The race between DUMB AND DUMBER TO (Red Granite/Universal) and Big Hero 6 may get a bit closer tomorrow, since Universal has aggressively estimated a 28% Sunday drop even though Dumb fell 2% on Saturday.  (...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11/2/14

  OPENINGS:  NIGHTCRAWLER (Open Road) and Ouija are in a dead heat for the weekend title, with Nightcrawler claiming a temporary $9000 edge at $10.909M.  We won’t know the real winner until tomorrow, but Ouija is a...
by Mitch Salem
 
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Behind the Weekend US/Worldwide Box Office – 10/26/14

  OPENINGS:  Cheap PG-13 horror movies are the assembly-line workers of the studios, rarely resulting in showy profits, but paying the bills between blockbusters.  OUIJA (Universal) and its $20.006M opening (we’ll ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10/19/14

  OPENINGS:  The $23.5M opening for FURY (QED/Columbia/Sony) puts it at risk of being passed next weekend by the low-grade Keanu Reeves vehicle John Wick.  Fury has the distinction of being the lowest-grossing movie to o...
by Mitch Salem
 
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Behind the Weekend US/Worldwide Weekend Box Office – 10/12/14

  Despite the new competition flooding in from all sides, GONE GIRL held on beautifully for its second consecutive weekend win. OPENINGS:  DRACULA UNTOLD (Legendary/Universal) earned $23.5M in the US, a fair result.  Dra...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9/28/14

  OPENINGS:  THE EQUALIZER (Columbia/Sony) was a bit softer on Saturday than Denzel Washington’s other hits at this box office level, up 8% compared to 11% for American Gangster and 19% for Safe House.  (Possibly b...
by Mitch Salem
 
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