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BEHIND THE FRIDAY BOXOFFICE – 2/15/13

  Even if Die Hard takes the weekend, it’s running on fumes. OPENINGS:  A GOOD DAY TO DIE HARD (20th) cost at least triple the budget of SAFE HAVEN (Relativity), and had a more expensive marketing campaign as well.�...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 2/24/13

  The Rock’s second-worst opening is second-best at the boxoffice this slow Oscar weekend. OPENINGS:  Boosted by a 36% Saturday rise, SNITCH (Summit/Lionsgate) is projecting a $13M weekend, although like all round n...
by Mitch Salem
 
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Early Holiday Boxoffice: Wednesday Debuts – 12/19/12

  Kathryn Bigelow’s acclaimed ZERO DARK THIRTY (Sony) is off to a tremendous start in limited release, according to THE HOLLYWOOD REPORTER.  The real-life drama about the CIA hunt for Osama bin-Laden, despite (or ...
by Mitch Salem
 
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UPDATED: CHRISTMAS BOXOFFICE: Can You Hear the People Sing?

NOTE:  THIS POST HAS BEEN UPDATED TO REFLECT OFFICIAL STUDIO ESTIMATES FOR CHRISTMAS DAY. There was plenty under the tree for Hollywood this Christmas Day.  The major tinsel came from LES MISERABLES (Universal), which is proj...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 1/20/13

  OPENINGS:  MAMA (Universal) had a 9% bump on Saturday, not bad for a horror movie, and should have a very healthy $33M by the end of the 4-day weekend.  BROKEN CITY (20th) and THE LAST STAND (Lionsgate), with their ol...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 2/1/13

  An ugly day, even by Super Bowl Weekend standards. OPENINGS:  WARM BODIES (Summit/Lionsgate) proved to be decent counterprogramming by aiming at a young woman audience, and with a $7.6M Friday, should be on its way to a...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 2/3/13

  The Super Bowl will take a chunk out of everyone today, the only Sunday that plays like a Monday with 60-70% drops from Saturday across the board.  That’s why the studios, for the most part, stay away. OPENINGS: ...
by Mitch Salem
 
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EARLY FRIDAY BOXOFFICE REPORT – 2/8/13

  The early Friday numbers this week are likely to be even less reliable than usual, since weather conditions on the East Coast make estimates very dicey.  That being said, the preliminary numbers at Deadline make it clea...
by Mitch Salem
 
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EARLY WEEKEND BOXOFFICE REPORT – 2/9/13

  Storms be damned:  according to preliminary numbers at Deadline, despite (or because of) the snows on the East Coast, Saturday was a very healthy day at the multiplexes.  Far from taking a Day 2 hit, IDENTITY THIEF (Un...
by Mitch Salem
 
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