December 19, 2012

Early Holiday Boxoffice: Wednesday Debuts – 12/19/12


Kathryn Bigelow’s acclaimed ZERO DARK THIRTY (Sony) is off to a tremendous start in limited release, according to THE HOLLYWOOD REPORTER.  The real-life drama about the CIA hunt for Osama bin-Laden, despite (or in part because of) being assailed by, among others, members of the US Senate for its depiction of US torture, was on track for a $34K average in each of its 5 NY/LA theatres.  If it can keep that pace through Sunday, it will have one of the best per-screen averages of the yeaer

THE GUILT TRIP (Paramount), however, is facing a tougher road, with $1M in 2431 theatres, a wan $411 per-theatre average.  Guilt Trip will probably benefit from the family audiences that will start to become available over the weekend, but it will have to find some strong word-of-mouth to overcome that kind of start.

The 3D reissue of MONSTERS INC (Disney/Pixar) is off to a similarly slow start, with about $1M at 2618 theatres, but is more likely to benefit from weekend matinee business.



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About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."