“Only” a 9.7 rating with Adults 18-49 for NBC in prime time last night — a little better than the same night in Beijing but actually lagging behind the same night in Athens.  But they’ll be back into the double-digit demo rating territory tonight with the Women’s Gymnastics individual medals at stake. Through six nights […]

  Pending final numbers, the AMERICAN IDOL finale slid past the season’s penultimate THE VOICE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

        NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 4.2 on NBC, which was 0.3 below the last CBS final rating for a Thursday game.  Elsewhere, GREY’S ANATOMY gained 0.1 for its midseason finale.  That’s only 0.3 below where GREY’S was at this point last year, while HOW TO GET AWAY WITH MURDER […]

  BROADCAST FINALS ABC:  SHARK TANK returned from a week off steady at 0.55.  20/20 jumped 0.33 to 0.49. CBS:  UNDERCOVER BOSS dropped 0.05 to 0.36, MAGNUM PI rose 0.06 to 0.41, and BLUE BLOODS was up 0.03 to 0.46. NBC:  PARALYMPICS coverage was at 0.19, and DATELINE fell a tenth to 0.27.  A rerun […]

>American Idol has finally stopped falling this season, while Modern Family had a good night for ABC.  Two news magazines joined the fray on Wednesday night, both pulling only a 1.1 rating.  The good news for CBS is that Person to Person was a special that they might never speak of again.  The bad news […]

> For one night, at least, all NBC’s dreams came true. NBC:  THE VOICE blew away its competition, especially in the 9-10PM hour.  Its 6.6 rating over 2 hours was naturally way down from Sunday night, where it had the most-watched telecast of all time as its lead-in, but for NBC it was manna from […]

      NETWORK FINALS:  Game 4 of the STANLEY CUP FINALS adjusted up to 1.5 in final numbers.  In addition, MISTRESSES dropped 0.1.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  RIZZOLI & ISLES began its final season on TNT at 0.58/0.52 for back-to-back episodes, down from 0.75 for […]

  NETWORK UPDATE:  THE MYSTERIES OF LAURA lost 0.1 in final numbers to a miserable 0.9.  The afternoon news was better at ABC, where THE MIDDLE, THE GOLDBERGS and MODERN FAMILY all got 0.1 bumps, as did AMERICAN IDOL and SURVIVOR.  Ratings in key demos for the Top 25 original cable telecasts (plus a few […]