USA:  The season premieres of WHITE COLLAR and COVERT AFFAIRS were significantly down from last year’s summer launches, and we won’t know until next week if that’s attributable to premiering against baseball’s All-Star Game, with its older male audience.  (Last year, the shows debuted in June instead of July.)  Collar had a 1.0 in […]

>Complete ratings tracks will be updated later than usual.  But first, the main headlines.  American Idol returned from 8-10 pm with a preliminary 7.2 rating with Adults 18-49, down from a 9.7 on the same night last year but still towering over the competition. The biggest victims of Hurricane Idol were comedies on NBC and […]

  Shows will be hoping for adjustments. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

  The movement was mostly downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

> On a night when atypical competition should have made for some shuffling in the numbers, the news was that there wasn’t much at all. ABC:  The network had to be hoping that with a repeat Office on NBC and the male-skewing World Series on FOX, they could get some extra viewers for GREY’S ANATOMY.  […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for SHARK TANK, MACGYVER and WWE SMACKDOWN.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH was at 0.49/0.33/0.16 compared to last week’s 0.42/0.34/0.24.  ESPN’s NBA doubleheader was at 0.41/0.31.  On VH1, RUPAUL’S […]

  The pattern of solid 2018 returns continued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  Other Nielsenwar Network Report Cards:  ABC, FOX, NBC Tried and True is starting to look more tried. Full Season To Date (thru May 3) 18-49 Rating Average:  1.81 (down 4.1% from last season)–note, however, that last season didn’t include Thursday Night Football. Grade:  B What Happened: Sunday:  Madam Secretary and The Good Wife are […]