January 6, 2018



The pattern of solid 2018 returns continued.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis follows the chart.

Fast Demo 2018 Jan 05.FRI

CBS:  The 8-10PM portion of the line-up aired new episodes for the first time since December 15, with MACGYVER up 0.1 to 0.9, and HAWAII 5-0 up an impressive 0.3 to 1.2.  BLUE BLOODS hadn’t aired since December 8, and it ticked up to 1.0.

ABC:  After a 0.9 premiere for the unscripted CHILD SUPPORT, AGENTS OF SHIELD gained 0.1 from its December 22 airing to 0.7.  20/20 doubled December 22 to 0.8.

NBC:  As part of the run-up to its coverage of the Winter Olympics, the network aired the US FIGURE SKATING CHAMPIONSHIPS at 0.7.

CW:  CRAZY EX-GIRLFRIEND was steady at 0.2, and a rerun of PENN & TELLER: FOOL US was at 0.3.

FOX:  HELL’S KITCHEN was up 0.1 from December 15 to 0.9, followed by a rerun of the 9-1-1 pilot at 0.6.

10 DAYS IN THE VALLEY finishes its run tonight with back-to-back episodes, and on cable, USA dips its toe into original scripted Saturday programming with the 2nd season of FALLING WATER.  But the ratings will be dominated by NBC’s Atlanta vs. LA Rams NFL PLAYOFFS game.  Sunday’s event is also on NBC, with its broadcast of the GOLDEN GLOBES, while Showtime will premiere THE CHI (which has aiready been available for several weeks via streaming and VOD). 

CABLE RATINGS: Come back Monday for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.