GRAND HOTEL’s arrival wasn’t particularly grand. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

> It was all trick and no treat last night, especially for one of the networks. FOX:  The network can blame Halloween for distracting some of its family audience, and cite the atypical competition from ABC’s Shrek special, but a 2.1 for TERRA NOVA is still quite alarming.  With only a few episodes remaining until […]

  NETWORK UPDATE:  Could EMPIRE go any higher?  Why yes it could, up another 0.1 in final ratings to an even more phenomenal 5.2, and it took AMERICAN IDOL along for the 0.1 ride.  Also gaining 0.1 in the adjusted numbers:  MODERN FAMILY and ARROW.  However, STALKER and THE 100 were on the wrong end […]

Fast affiliate-based nationals for Sunday 02.02.2020 will be delayed a few hours. Please check back around 2:30 pm ET / 11:30 am PT. ###

>HAPPY THANKSGIVING! The November sweep ended with a thud Wednesday — the night before Thanksgiving is always a tough night to program as viewers are distracted with feast preparations, travel, and other changes to the weekly routine.  Three networks managed year to year increases on this tough night (although still at depressed levels), while NBC […]

No one welcomes back Gossip Girl. NBC:  Although REVOLUTION slipped slightly to 3.1, at this point it’s fair to call the show a substantial hit, the first scripted one NBC has had since… well, since The Office.  Undoubtedly, of course, it’s been greatly helped by its THE VOICE lead-in, also up slightly last night to […]

        NETWORK FINALS:  The 9PM hour of the LAST DANCE rerun lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It’s regular Fox News ratings policy to credit their regularly scheduled primetime programming even when those shows are preempted for live coverage […]

        NETWORK FINALS:  There were a significant adjustment (to the next tenth) for SHARK TANK.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH was at 0.53/0.36 compared to last week’s 0.51/0.38, and MYSTERY OF BLIND FROG RANCH was steady at 0.16.  ESPN’s NBA […]