The NFL PLAYOFFS game and its lead-out premiere were down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  Welcome to Upfronts week, when the broadcast networks (or what’s left of them) announce their Fall schedules and attempt to generate billions of dollars worth of excitement from advertisers.  It’s harder than ever to authoritatively analyze the thought process that goes into a broadcaster’s cancellation, renewal and pick-up decisions, because network ad revenues directly […]

  Afternoon adjustments will tell more of last night’s tale. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  Another ugly Sunday for the networks.  Collectively, the not-so-big 4 were down 5% from the same night last year. CBS:  Proving again that there’s no such thing as bad publicity, BIG BROTHER has gotten extra attention in the past week because of the racist and homophobic comments made by several contestants in the 24-hours-per-day […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday October 18 and Sunday October 19, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population. NFL: Week 7 Sunday 10.6 rating CBS 1 or 4 pm Single (mostly CIN-IND, KC-SD, MIA-CHI) […]

        NETWORK FINALS:  DATELINE and WWE SMACKDOWN gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The MLB PLAYOFFS dominated Friday cable, with Fox Sports 1’s game at 1.05, and TBS’s game at 0.84.  Cable news was led by Fox News’s TUCKER […]

        NETWORK FINALS:  THE MASKED SINGER gained 0.1 in final numbers.  Following up on a note from our morning post, during the course of its 2 hours THE GRINCH MUSICAL dropped in the 18-49 demo from 0.79 in the 1st 15 minutes to 0.50 in the last.         Broadcast […]

        NETWORK FINALS:  POWERLESS, CHICAGO MED, THE GREAT INDOORS and MOM all lost 0.1 in final numbers, while RIVERDALE just barely gained the same (it ended up at 0.46).       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It was a big night for basketball, with games in […]