December 16, 2014



Afternoon adjustments will tell more of last night’s tale.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2014 MON 15 Dec

NBC:  The network was preempted in New Orleans by the simulcast of MONDAY NIGHT FOOTBALL, and while THE VOICE aired in late-night there, STATE OF AFFAIRS didn’t air at all.  So its numbers, which at the moment have it steady with last week’s 1.6, may not hold.  For now, the first half of THE VOICE cycle finale is up 0.4 to 2.9 (and even with the football bump, down 0.4 from last season’s parallel episode).

ABC:  The same situation in Chicago, although since ABC aired a CASTLE rerun at 10PM, the fact that the show didn’t air in that market is less important.  For now, THE GREAT CHRISTMAS LIGHT FIGHT is down 0.2 from last week to 1.5.

CBS:  2 BROKE GIRLS gained 0.1 to 2.1, but MIKE & MOLLY lost the same amount to 1.8.  SCORPION also dipped 0.1 to 2.0, and NCIS: LOS ANGELES held last week’s 1.6.


CW:  The early, off-night “season premiere” of HART OF DIXIE left it with the same 0.4 as last season’s premiere, and it won’t be seen again until Friday January 9.  Riding its surprise Golden Globe nominations, the midseason finale of JANE THE VIRGIN gained 0.1 to 0.6.

CBS is the only network airing fresh episodes of its regular schedule tonight.  NBC starts the evening with the new animated ELF: BUDDY’S MUSICAL CHRISTMAS and then has the rest of THE VOICE cycle finale.  ABC has 2 hours of rerun holiday specials, starting with A CHARLIE BROWN CHRISTMAS, and then a rerun FOREVER.  FOX follows a MASTERCHEF episode with reruns, and CW features a rerun of the VICTORIA’S SECRET FASHION SHOW special that ran on CBS.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2014 MON 15 Dec

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this night.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.