DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

        NETWORK FINALS:  There were no changes from the preliminary Friday ratings, which meant that CW’s BEING REUBEN stayed at its 0.0 scores (for the curious, the slightly less-rounded numbers were 0.04/0.03).          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA doubleheader led Friday cable […]

  Basketball. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  Game 1 […]

        NETWORK FINALS:  There was a significant adjustment (to the next tenth) for SUPERSTORE.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA doubleheader was at 0.55/0.45.  On MTV, JERSEY SHORE dipped 0.03 to 0.39, and REVENGE PRANK was up 0.03 to 0.13.  Cable news […]

  The day’s top 25 cable originals are listed below (actually reaching #134 on the night’s overall cable list, if reruns were included), with some context and analysis under that.  But first: NETWORK UPDATE:  The football adjustments didn’t affect NBC’s numbers, but all of ABC’s shows lost 0.1 in the final count.    Football trumped sharks […]

We spend a lot of time talking about demographics such as adults 18-49 or women 18-34, but those groups are still fairly broad abstractions of the television audience, which of course is made up of individual people.  Although we can’t yet talk about individual viewing behavior, we can in fact look at the audience with […]

  CRAZY EX-GIRLFRIEND didn’t shake anything up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

        NETWORK FINALS:  PRESS YOUR LUCK and the rerun of THE FLASH lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The season premiere of FX’s POSE was quite steady at 0.26, up 0.02 from last season’s premiere (on a Sunday) and […]