>FOX won the night with an American Idol that is hell bent on moving its rating into the 3s in a few weeks, while Touch finally returned with a fairly decent rating and a much better retention of its Idol lead in compared to its early preview way back in January.  Send the priest to […]

  BROADCAST FINALS ABC:  THE BACHELORETTE dipped 0.05 to 0.73, and CLAIM TO FAME ticked down to 0.32. CBS:  Reruns at 0.28/0.23/0.26/0.19. NBC:  AMERICAN NINJA WARRIOR fell 0.09 to 0.37, and WEAKEST LINK was down 0.03 to 0.30. FOX:  DON’T FORGET THE LYRICS lost 0.09 to 0.20, and BEAT SHAZAM was down 0.08 to 0.28. […]

  Once again, some shows aired new episodes for the first time in several weeks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  A steady night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  The NFL returned, but with an asterisk. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  AFTERNOON UPDATE:  THE WINTER OLYMPICS gained only 0.1 in adjusted numbers, bringing it to 5.0, more than a point behind Vancouver and more than 3 points behind Turin for the night.  (Don’t even ask about Salt Lake City.)  At least the afternoon adjustments gave the Games something, though–AMERICAN IDOL stayed at its awful, all-time […]

        NETWORK FINALS:  As we noted this morning, due to the many adjustments for NFL telecasts, we’re going to ignore preliminary ratings and compare finals to finals. ABC:  THE GONG SHOW held at 0.4, and MATCH GAME was steady at 0.6 with its last new episode 2 weeks ago.  Even after adjustment, […]