OSCAR FINALS:  The accelerated final ratings for the Oscar telecast have been released, and the 18-49 rating climbed only to 9.1, a record-setting low (and an ugly 1.4 lower than 2016).  There were 32.9M total viewers, which just managed to dodge 2008’s record low of 32M.  We’ll see in the months to come […]

  Night 2 of the REPUBLICAN NATIONAL CONVENTION was at a preliminary 0.3/0.2/0.3, consistent with both Monday’s results and last week’s Democratic Convention Tuesday (and of course sharply down from 2016, as all the Convention ratings have been for both parties).  See Mitch Metcalf’s Convention ratings analysis post this afternoon for more detail. DEMOGRAPHIC DETAIL: For […]

  None of the networks could scrape together a rating over 1.0. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

Like the dinosaurs rampaging at multiplexes this weekend, basketball devoured everything in its path. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

Note:  CBS numbers below inflated by local pre-emptions for ESPN NFL MONDAY NIGHT FOOTBALL in Minneapolis (for all of local primetime) and Seattle (for the first hour of local primetime).  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience […]

  NOTE:  The comparison chart below is incorrect has been corrected. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  FOX’s sitcoms are going in the wrong direction. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  A trio of quiet season finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]