Here is how the week is shaping up for the top cable telecasts (in bold) and top broadcast programs (in regular type) for this week through Thursday, ranked by adult 18-49 rating.  The complete ranking for last week is provided on the left for comparison.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

This weekend, the NBA playoffs got off to a solid start, with the eight games across two days and three networks up 6% from the same time periods last year.  The Lakers, Heat and Celtics/Knicks all broke a 3.5 household rating this past weekend.   Five of the weekend’s games were up significantly versus last […]

  NBC returned with new episodes and was dominant once again. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  Apart from a few marginal increases, it was another dull night of May sweeps for the networks. NBC:  A 3.6 rating is obviously nothing for a network to complain about.  But last night’s THE VOICE was nevertheless its lowest rated episode of the Spring cycle so far.  After that, per Mitch Metcalf:  “GRIMM scored a […]

Memorial Day 2013 on the broadcast networks, actually up over Memorial Day 2012 because NBC’s regular Monday schedule is extending into June this year.

  The contests viewers wanted on Father’s Day night were the sports kind, not the one with bathing suits. ABC:  Per Mitch Metcalf:  We are estimating the 5.6 fast national rating for last night’s Game 5 of the NBA FINALS will go up to a 6.5 rating in the official nationals tomorrow (when the viewing […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###