NOTE: FOX numbers below inflated by NFL Preseason pre-emptions in Seattle and part of prime time in Minneapolis. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands […]

Last night’s Olympic primetime coverage on NBC averaged a turgid 3.5 adult 18-49 rating from 8:00-11:00 pm in the fast nationals.  The 8:00 half hour will almost certainly be excluded from the ratings, as they have on this night for most previous Winter Olympics on NBC.  When that adjustment is made the primetime number will […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday March 15 and Sunday March 16, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population.   NASCAR 4.1 rating FOX 3:00-3:45 pm Sunday Food City 500 (-5% from 4.3 last year) […]

  NOTE: ABC ratings below inflated by local MONDAY NIGHT FOOTBALL pre-emption in Detroit. CW inflated by MNF pre-emption in New York. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and […]

Wednesday preliminary broadcast ratings:

  NETWORK UPDATE:  SHARK TANK went even higher in final Friday numbers, up 0.1 to a new season high 2.3.  However, the entire NBC line-up (which had been preempted in Portland for an NBA playoff game) went down, DATELINE and GRIMM by 0.1 and HANNIBAL (which started at 10:01PM) by 0.2  UNFORGETTABLE was also down […]

  The rest of the week:  Monday,  Tuesday, Wednesday, Thursday and Friday. The Saturday primetime network schedule, such as it is, isn’t worth much attention, being a patchwork of reruns and sports (although we will include estimates for that night in our full-week network projections).  That brings us to Sunday, once the showcase night for […]

Wow.  USA vs Ghana on ESPN Monday just missed averaging 10 million viewers over the course of the entire telecast.  This is double what the USA matches did in 2010 from South Africa, and the demographic ratings (almost 6 ratings with young men) are excellent.  The other two matches earlier in the day Monday are […]