> The definition of “success” on network television becomes ever more flexible… CW has decided to make lemonade with its awfully lemony-looking new shows, and it’s given back-orders to HART OF DIXIE, THE SECRET CIRCLE and RINGER.  None of them are doing better than an 0.8 (Dixie only managed a 0.6 on Monday), but the […]

  THE BACHELORETTE’s season is going out with a bang. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

> With baseball out of the way, last night was a picture of what a “typical” Thursday will look like. FOX:  The return of BONES was a very healthy 0.6 higher than its season premiere last year (when it was in the 8PM slot), and roughly on par with the numbers it was doing last […]

> Another Sunday where there was football… and then everything else. FOX:  The early evening received a massive boost from the Giants vs. Green Bay game, which went down to the last second.  That lifted THE SIMPSONS, ALLEN GREGORY and FAMILY GUY mightily although Gregory was still down 40% from the Simpsons number. ABC:  These […]

Note: The numbers below are inflated by tenths of a rating point by multiple major-market pre-emptions for the final night of NFL Preseason: ABC (Los Angeles-Chargers, Houston, Cleveland, Charlotte, Nashville, Buffalo) CBS (New York-Jets, Boston, Dallas, Bay Area-49ers, Pittsburgh, Miami, Kansas City, Cincinnati) NBC (New York-Giants, Philadelphia, Washington DC, Baltimore, Milwaukee, Phoenix, Tampa) FOX (Chicago, […]

> Most of the other networks yielded the floor to ABC for the night. ABC:  GREY’S ANATOMY hadn’t aired a new episode, remarkably enough, since November 10, and viewers were thrilled to have it back, providing the show with a season-high 4.5.  PRIVATE PRACTICE, gone since November 17, was just below its season-high at 2.7.  […]

> As we know from the final ratings, last night went as well for NBC as it possibly could have, with the Giants/Patriot Super Bowl (yay, Giants!) becoming the most watched broadcast in television history, boasting an audience of over 111 million people, while the post-game season premiere of THE VOICE was watched by more […]

> SMASHWatch is grinning this morning, but should it be? NBC:  Airing against repeats on both of the other networks, SMASH was up a big 0.4 to 2.7, a healthy number for any 10PM drama these days.  So… yay?  Maybe, but the show itself continues to get markedly worse, moving with near-rocket speed from “potential […]