NBC continues to drop on Tuesday (as the number of Voice hours returns to a normal weekly level and the ratings of those remaining h0urs declining sharply).  The 2.3 adult 18-49 rating from 8-11 pm last night for NBC compares to a 3.2 average for the first eight Tuesdays this fall.  CBS held steady (its 2.5 last […]

It was quite the 10PM hour on broadcast TV last night, as both NBC and ABC aired episodes largely revolving around their shows’ cancer patients. NBC:  PARENTHOOD scored a convincing win in the hour, matching its season high 2.0 with about the most wrenching “holiday” episode you’ll ever see on network TV. That beat CBS […]

Scandal takes the next step. ABC:  Over the past few weeks, SCANDAL has been rocketing into a Season 2 hit, and with last night’s typically deliriously nutty hour (good coup d’etat vs bad coup d’etat!), it zoomed to a new high, up 0.4 to 2.8.  That gave it a dominant win for the hour, and […]

  Cable didn’t prove the cure for David E. Kelley’s recent ratings ills.  The debut of MONDAY MORNINGS only managed an anemic 1.34M viewers last night, about 40% of what the premiere for FX’s The Americans scored last week.  TNT didn’t even release 18-49 numbers, which should tell you all you need to know about […]

What does football mean to the broadcast networks?  For NBC and CBS, NFL coverage (along with other sports, mostly an occasional college football game) accounts for about 20-30% of the entire primetime rating for the network. For CBS, its 2.63 adult 18-49 rating for the season to date falls all the way down to a […]

  Happy New Year!  Ratings were down from last year, possibly in part because the night fell on a Saturday, but Mariah Carey’s lip-sync disaster will be viral forever. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, […]

Spring is here in all its Daylight Saving-ravaged, repeat-filled glory.  No network will average more than a 2.0 rating with adults 18-49 for the week ending Sunday (four days of official nationals and three days of fast nationals).  Collectively, the four broadcast networks total a preliminary 6.50 rating in prime time for the week, down […]

  If there were any die-hards out there still nursing some flicker of hope that SMASH could survive its move to the basement of network television on Saturday nights, the ratings for its debut (which featured a fairly painful appearance by Liza Minnelli) snuffed them out.  Not only did Smash fall to its all-time low […]