SUPERGIRL had a smooth flight to its new network. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  the OJ SIMPSON rerun special on FOX lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TBS’s Elite Eight NCAA TOURNAMENT games towered over Saturday cable at 3.03/2.17.  A&E’s LIVE PD edged up 0.02 to 0.69.  The KIDS CHOICE […]

  NETWORK UPDATE:  SUPERGIRL will have to share the honors for the fall’s highest-rated premiere, as its 0.1 drop in final numbers tied it at 3.1 with the debut of BLINDSPOT.  As we noted this morning, the numbers through the hour were very consistent (3.3/3.0/3.2/3.2), which bodes well for a solid hold next week (albeit […]

        NETWORK FINALS:  There were no adjustments from Friday’s preliminary ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN had the night’s NBA PLAYOFFS games at 1.48/1.39.  Cable coverage of the NFL DRAFT was split between ESPN and ESPN2 (0.75/0.54), and also carried on NFL […]

    NETWORK UPDATE:  ABC’s REPUBLICAN DEBATE adjusted up by 0.2 to 2.1 in final numbers.  In addition, CBS’s NFL HONORS and NBC’s DATELINE had 0.1 bumps. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s Golden State vs. Oklahoma City NBA game easily topped Super Bowl Eve on cable with 1.36, and […]

        NETWORK FINALS:  The season premiere of 20/20: IN AN INSTANT lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Showtime ran a “sneak preview” of I’M DYING UP HERE with little publicity and earned a rating of 0.03/102K. Sports occupied the […]

        NETWORK FINALS:  FOX’s DAYTONA 500 coverage adjusted to 0.91.  In addition, there were significant adjustments (to the next tenth) for AMERICAN IDOL and 60 MINUTES.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Note–due to last week’s Super Bowl, comparisons except where otherwise noted are […]

  NETWORK UPDATE:  The season finale of THE AMAZING RACE gained an extra 0.1 in final numbers, but the already-canceled THE MESSENGERS fell 0.1 to a tiny 0.2. CABLE HIGHLIGHTS:  ESPN’s NBA PLAYOFFS doubleheader ruled the night at 1.99/1.20.  Discovery’s BERING SEA GOLD was up a tick to 0.54, and UNEARTHED was down a tick […]