October 11, 2016



SUPERGIRL had a smooth flight to its new network.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.


CW:  No one expected the CW premiere of SUPERGIRL to get anywhere close to last year’s 3.1 premiere on CBS.  At 1.1, it was 0.1 below last spring’s CBS finale, and compared well with THE FLASH.  We don’t know yet whether it will hold at that level (we can expect the episodic budget to drop from last night’s CBS-level production values), but in any case it’s a huge win for CW compared to the numbers CRAZY EX-GIRLFRIEND was scoring in that slot last season.  A lead-out rerun of the NO TOMORROW pilot was nowhere at 0.2.

NBC:  After THE VOICE dipped 0.1 to 2.9, the second episode of TIMELESS fell an unpleasant 0.3 to 1.5.  With 1.3 in its 2d half-hour, it shows little promise of being able to survive without its lead-in.

CBS:  THE BIG BANG THEORY dropped 0.2 to 3.3, and KEVIN CAN WAIT was down 0.1 to 2.1.  The one-hour season premiere of 2 BROKE GIRLS was at 1.7, which was 0.1 above last year’s premiere (on a Thursday).  SCORPION fell 0.2 from last week’s 2-hour premiere to a series low 1.3.

ABC:  DANCING WITH THE STARS held at 1.7 and CONVICTION was steady (albeit low) at 0.9.

FOX:  GOTHAM gained 0.1 to 1.1, and LUCIFER held at 1.1.

Tonight ABC and NBC launch their regular Tuesday line-ups.  For ABC, that means 2 hours of sitcoms that include the series premiere of AMERICAN HOUSEWIFE and season premieres for THE MIDDLE (moved from Wednesday), FRESH OFF THE BOAT and THE REAL O’NEALS.  NBC reduces THE VOICE to 1 hour, slides THIS IS US to 9PM and has the season premiere of CHICAGO FIRE at 10PM.  In addition, AMC airs what we now know is the 2-hour finale of the penultimate season of HALT AND CATCH FIRE.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.


CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.