> On a rare night this week not affected by baseball, a mixed set of results for the networks. NBC:  The strategy of double-pumping WHITNEY and PRIME SUSPECT with repeat episodes on Mondays and Wednesdays in order to expose new viewers to the shows backfired:  those people must not have liked what they saw, because […]

Note: NFL Preseason pre-emptions continue, especially on CBS Saturday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS […]

Through Friday (the second and final day of the Round of 64), the NCAA Men’s Basketball Tournament turned positive for CBS versus the past three years (up +10% in total viewers 2+ and up +7% with persons 18-49), joining TBS with upward arrows (and green shading) in the chart below.  However, TNT and TRUtv remain […]

> Whatever America is doing early in this holiday season, it’s not watching network television. NBC:  The network attempted to help GRIMM in its return after a 3-week hiatus by giving it a showcase Thursday night run, but its 1.6 rating didn’t suggest bubbling fan interest (and may prefigure an ugly score in its timeslot […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday April 2 and Sunday April 3, 2016. The 56 markets (out of 210 total) cover about 70% of the US television population. Click here for sports ratings from the same calendar weekend last year. College Basketball NCAA Men’s Basketball […]

> The bi-yearly gathering of TV journalists is going on in LA this week, and while the schedules for most networks have already been set through the rest of the season (sudden cancellations notwithstanding), ABC, with its piles of short-run series ordered from last year’s pilot season, had some additional announcements to make: TUESDAYS:  Beginning […]

> Unfortunately for NBC, there are other nights in the week besides Monday. NBC:  The gradual season-long collapse of THE OFFICE continued last night, as the show’s 2.5 hit not just a season low, but its lowest rating since Season 1 in 2005–i.e., the season that almost got it canceled.  That was still by far […]