THE MASKED SINGER was back on top. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

The World Series begins tonight at historic Fenway Park, as the St Louis Cardinals take on the Boston Red Sox in a re-match of the 2004 Series.  Ratings for the World Series are very erratic.  Since 2003 (the last 10 Series), Game 1 has averaged a 5.1 adult 18-49 rating, with a high of 8.0 […]

Through the first two days of the current week, Shark Week continues to give Discovery a solid presence in the program rankings (although the network has declined each night from a 2.2 rating on Sunday to around a 1.7 Monday to a 1.3 on Tuesday).  Tonight Shark Week continues with Top 10 Sharkdown and Great White Serial Killer, […]

  NBC has dug a deep hole for itself on Thursdays, which used to be the crown jewel of its week.  Last night, its average in 18-49 year old viewers was a horrific 1.2, less than half of CBS and FOX’s numbers and just barely ahead of CW.  The night is due for a major […]

        NETWORK FINALS:  ABC’s NBA game adjusted up to 0.9, and NBC’s NHL ALL-STAR GAME adjusted down to 0.5.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Saturday cable, up 0.12 to 0.59.  ESPN’s COLLEGE BASKETBALL games were at 0.56/0.41/0.37.  On a […]

  Take a look at Mitch Metcalf’s Ratings Charts post today for a detailed explanation of the effect that last night’s NFL Preseason Football had on the night’s local ratings and why.  Viewers are so thrilled that some form of football is back on the air that they’ll flock even to these relatively meaningless games, […]

  AFTERNOON UPDATE:  Nothing moved more than 0.1 from the morning numbers, with AGENTS OF SHIELD, NCIS and CHICAGO FIRE climbing that amount (the latter, still down for the week, moved into a tie with PERSON OF INTEREST at 10PM) while TROPHY WIFE sank to an even more woeful 1.1.  TUESDAY CABLE:  BET took the […]

  Ratings are starting to settle at their new normal. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]