BROADCAST FINALS ABC:  The JEOPARDY COLLEGE CHAMPIONSHIP dropped a tenth from Tuesday to 0.54.  THE CHASE was at 0.34/0.27 compared to last week’s 0.34. NBC:  BIG BROTHER CELEBRITY EDITION fell 0.18 from last Wednesday to 0.60.  THE AMAZING RACE lost 0.09 to 0.55.  A rerun of NCIS was at 0.25. NBC:  The WINTER OLYMPICS […]

  OLYMPICS:  The WINTER OLYMPICS OPENING CEREMONIES had a preliminary 8.6 rating in 18-49s.  That was up 2.4 from the non-medal events aired on Thursday, but down 0.8 from the 2010 Vancouver Opening Ceremonies.  (And for those with a long-range point of view, up 2.1 from the 2006 Opening Ceremonies from Turin.) OTHER NETWORKS:  As […]

> Zooey Deschanel in FOX’s New Girl The second Tuesday of the new season was relatively surprise-free.  FOX’s New Girl established itself as the hit of the new season, and CBS turned in a reliable performance thanks to the NCIS pair, although Unforgettable looks shaky at best.  NBC and ABC are floundering thanks to aging […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  NBC moved into a virtual first-place tie with FOX this past week, thanks to NBC News coverage of the Boston Bomber apprehension Friday night.  For the week, NBC was up 19% over the same week […]

  A brief ratings note:  the bulk of Friday’s network primetime schedule was preempted on the East Coast for live news coverage of the arrest of the suspected Boston Marathon bomber, and reruns were substituted for the scheduled episodes on the West Coast, so there won’t be any meaningful ratings for Friday night (other than […]

  Welcome to fall. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. CBS:  […]

  BROADCAST FINALS ABC:  Reruns at 0.33/0.34. CBS:  Reruns at 0.28/0.24/0.22. NBC:  After a rerun AMERICAN NINJA WARRIOR at 0.25, DATELINE was at 0.29. FOX:  WWE SMACKDOWN slipped 0.02 to 0.47. CW:  A rerun PENN & TELLER: FOOL US at 0.11 was followed by a new DYNASTY at 0.05. TELEMUNDO:  CASA DE FAMOSAS gained 0.04 […]

  ABC’s new entries didn’t have much impact. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]