Summer TV: when even a 1.0 rating is precious.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: STRONG was up 0.1 from last week to 0.7. The RED NOSE DAY special, scaled down from 3 hours in 2015, fell 0.2 from that edition to 0.6.
ABC: 500 QUESTIONS returned at 0.9, down 0.3 from last year’s premiere. Sitcom reruns followed at 0.7/0.6.
FOX: BONES is still airing original episodes, and last night’s 0.8 was down 0.1 from last week. AMERICAN GRIT was also down 0.1 to 0.5.
CBS: Rerun sitcoms took the night, with THE BIG BANG THEORY at 1.4, then LIFE IN PIECES and MOM at 1.0, and THE ODD COUPLE at 0.9. A CODE BLACK rerun finished the night at 0.7.
CW: Reruns at twin 0.3s.
500 QUESTIONS continues its run tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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