There was no pomp or circumstance for the return of REIGN.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
CW: After THE VAMPIRE DIARIES gained 0.1 to 0.4, REIGN had a dreary 0.2 start for its final season.
ABC: The BE MY VALENTINE, CHARLIE BROWN special held last year’s 1.0. SHARK TANK was steady at 1.3, and 20/20 dipped 0.1 to 0.9.
CBS: MACGYVER began a strong night for the franchises with a 0.2 gain to 1.2, a pattern followed by HAWAII 5-0, up 0.2 to 1.3. BLUE BLOODS was up 0.1 to 1.2.
NBC: GRIMM dropped 0.1 to 0.7, and EMERALD CITY remained at 0.6. DATELINE was down 0.1 to 0.7.
FOX: ROSEWOOD crept up 0.1 to 0.7, but SLEEPY HOLLOW stayed at 0.5.
ABC has a primetime NBA game tonight, and in late-night, Alec Baldwin hosts SATURDAY NIGHT LIVE, with musical guest Ed Sheeran. The music continues on Sunday with CBS’s GRAMMY AWARDS telecast, and the night also features several major returns, including THE WALKING DEAD, LAST WEEK TONIGHT and the final season of GIRLS.
CABLE RATINGS: Come back Monday for detailed demographic ratings for top cable programs from this day.
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