Another low night for the WINTER OLYMPICS.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
NBC: The WINTER OLYMPICS held at 3.9, which was below the parallel night at other Olympics: 4.5 in 2014, 5.4 in 2010, 5.5 in 2006, and 8.5 in 2002. Adjustments in final ratings have been minimal at best in recent days.
CBS: BIG BROTHER: CELEBRITY EDITION stayed at last Friday’s 1.0, and was followed by 0.4 for a HAWAII 5-0 rerun.
CW: The season finale of CRAZY EX-GIRLFRIEND remained at last week’s 0.2, the same as the PENN & TELLER: FOOL US rerun that followed it.
ABC: After 0.6 for a run of A BUG’S LIFE, 20/20 was steady with last Friday’s 0.6.
FOX: Reruns at 0.3/0.3.
The non-Olympics broadcast networks stay quiet over the weekend. On cable, however, TNT airs the NBA ALL-STAR GAME on Sunday night (and has several preliminary events tonight, followed by a “preview” of the new animated series FINAL SPACE), while HBO returns LAST WEEK TONIGHT to its air on Sunday.
CABLE RATINGS: Come back Tuesday for detailed demographic ratings for top Friday cable programs, a day later than usual due to the Presidents Day holiday.
PREVIOUS FRIDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS FRIDAY CABLE & BROADCAST NATIONALS
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