The WINTER OLYMPICS don’t seem to be gearing up for a big finish.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: The WINTER OLYMPICS stayed in the same vicinity as in recent days with a preliminary 3.4, with minimal adjustment expected. Comparisons to previous parallel nights: 2014 Sochi 5.0, 2010 Vancouver 6.1, 2006 Turin 8.1, 2002 Salt Lake City 15.9.
ABC: THE BACHELOR WINTER GAMES came to an end at 0.7, steady with last Thursday, and an after-show hour was at 0.6.
CBS: Reruns at 0.7-1.3.
FOX: Reruns at 0.4/0.5.
CW: Reruns at 0.3/0.2.
BIG BROTHER: CELEBRITY EDITION airs another installment tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
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