July 27, 2016



NBC went back to being the convention network of choice, with a 1.3 rating for Night 2 of the DEMOCRATIC NATIONAL CONVENTION, far ahead of ABC’s 0.7 and CBS’s 0.4.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Jul TUE.26

NBC:  Before Convention coverage began, the network was already in the lead with 2.2 for AMERICA’S GOT TALENT, down 0.1 from last Tuesday.

ABC:  A special MEN TELL ALL episode of THE BACHELORETTE was at 1.3.

CBS:  ZOO gained 0.1 to 0.8, following a 0.7 NCIS rerun.

FOX:  The HOTEL HELL finale and COUPLED were both steady, respectively at 0.9 and 0.5.

CW:  The premiere of the rebooted MADTV didn’t draw much interest at 0.3, below 2 original lead-in WHOSE LINE IS IT ANYWAY episodes at 0.4.

The networks will be busy tonight before Convention coverage resumes, with the season finale of WAYWARD PINES as the main event.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Jul TUE.26

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.