NBC went back to being the convention network of choice, with a 1.3 rating for Night 2 of the DEMOCRATIC NATIONAL CONVENTION, far ahead of ABC’s 0.7 and CBS’s 0.4.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: Before Convention coverage began, the network was already in the lead with 2.2 for AMERICA’S GOT TALENT, down 0.1 from last Tuesday.
ABC: A special MEN TELL ALL episode of THE BACHELORETTE was at 1.3.
CBS: ZOO gained 0.1 to 0.8, following a 0.7 NCIS rerun.
FOX: The HOTEL HELL finale and COUPLED were both steady, respectively at 0.9 and 0.5.
CW: The premiere of the rebooted MADTV didn’t draw much interest at 0.3, below 2 original lead-in WHOSE LINE IS IT ANYWAY episodes at 0.4.
The networks will be busy tonight before Convention coverage resumes, with the season finale of WAYWARD PINES as the main event.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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