The NCAA TOURNAMENT had a good start.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: Thanks mostly to the early primetime game, the preliminary ratings for Night 1 of the broadcast NCAA TOURNAMENT was well above last year, at 2.0/1.4, compared to last year’s 1.2/1.3.
ABC: After GREY’S ANATOMY rose 0.1 to 1.8 and SCANDAL held at 1.1, the season finale of HOW TO GET AWAY WITH MURDER was at 1,0, up 0.1 from last week but down 0.4 from 2017.
NBC: SUPERSTORE was steady at 1.0, AP BIO gained 0.1 to 0.8, WILL & GRACE rose 0.2 to 1.2, and CHAMPIONS held at 0.7. The night ended with a CHICAGO FIRE rerun at 0.6.
FOX: GOTHAM fell 0.1 to 0.6, and SHOWTIME AT THE APOLLO remained at 0.6.
CW: A TOUGHER MUDDER special and an ARROW rerun were both at 0.2.
The NCAA TOURNAMENT continues to own CBS’s line-up tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
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