March 16, 2018


The NCAA TOURNAMENT had a good start.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2018 Mar 15.THU


CBS:  Thanks mostly to the early primetime game, the preliminary ratings for Night 1 of the broadcast NCAA TOURNAMENT was well above last year, at 2.0/1.4, compared to last year’s 1.2/1.3.

ABC:  After GREY’S ANATOMY rose 0.1 to 1.8 and SCANDAL held at 1.1, the season finale of HOW TO GET AWAY WITH MURDER was at 1,0, up 0.1 from last week but down 0.4 from 2017.

NBC:  SUPERSTORE was steady at 1.0, AP BIO gained 0.1 to 0.8, WILL & GRACE rose 0.2 to 1.2, and CHAMPIONS held at 0.7.  The night ended with a CHICAGO FIRE rerun at 0.6.

FOX:  GOTHAM fell 0.1 to 0.6, and SHOWTIME AT THE APOLLO remained at 0.6.

CW:  A TOUGHER MUDDER special and an ARROW rerun were both at 0.2.

The NCAA TOURNAMENT continues to own CBS’s line-up tonight.


COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 Mar 15.THU

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."