Broadcast TV is sinking into its holiday torpor.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: After holiday special reruns at 0.6/0.6, THE GREAT AMERICAN BAKING SHOW was steady at 0.5.
NBC: The MISS AMERICA pageant moved over from ABC (where it aired on a Sunday), and dropped 0.1 to 0.6. A rerun of the YOU MAKE IT FEEL LIKE CHRISTMAS special was at 0.5.
CW: An IHEARTRADIO JINGLE BALL special was at 0.3, followed by a rerun WHOSE LINE IS IT ANYWAY at 0.2.
CBS: Reruns at 0.2-0.5.
FOX: Reruns at 0.5/0.3.
Tonight’s specials include CELEBRATING STAN LEE on ABC, GOOD CITIZEN PRIZE on NBC, and a colorized I LOVE LUCY on CBS.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
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